Mumbai, 14th June 2013: Eight-time NBA All-Star Chris Bosh, currently playing in the 2013 NBA Finals with the defending champion Miami Heat, will travel to India in July to conduct a series of events to grow the game of basketball and the league’s fanbase in India.
Bosh’s activities in Mumbai will include:
ELITE DEVELOPMENT CLINIC: Bosh will conduct a clinic for the top basketball players in India, including members of the National Team
MAGIC BUS NBA CARES EVENT: Bosh will participate in an NBA Cares event and basketball clinic as part of our overarching NBA Cares partnership with Magic Bus, a local NGO. The partnership, announced during NBA Commissioner David Stern’s trip to Mumbai in April, uses sport to impact underserved youth across India, as well as our broadcast partner SONY SIX.
SONY TELEVISION SHOOT: Bosh will be integrated into various SONY SIX TV programs. They are the official television partner of the NBA in India.
SOCIAL MEDIA PROMOTION/FAN MEET AND GREET: Bosh will interact with lucky fans who will win the opportunity to meet him through various digital and social media promotions. He will also help launch NBA India’s first-ever Instagram account with photos from his trip.
ATTEND LOCAL EVENTS/TOUR MUMBAI: Bosh will attend high-profile local sports and cultural events and take a city tour which will be captured by SONY and NBA Entertainment