#3 Kevin Durant - $63 million

The snake memes may have peaked 3 summers ago in response to Durant's freshly announced signing with a 73-win Golden State Warriors franchise, but the Slim Reaper's market value has skyrocketed since his move to the Bay Area. His move from Oklahoma City (one of the smallest NBA markets) to San Francisco and the riches of Silicon Valley has only helped his marketability despite much of the hate he receives online on a daily basis.

In addition to signing a 2-year deal for $61.5 million with a player option for year 2 that'll pay him $30 million in 2018-19, KD has endorsement deals with Nike, Panini, Beats and Alaska Air that pay him nearly $33 million a year according to Forbes. This puts his total earnings from salaries and endorsements at $63 million, while he also makes significant money as a venture capitalist in Silicon Valley and will continue to do so after he retires, though the figures aren't publicly available.
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