#2 Stephen Curry - $79.5 million

Chef Curry's rise to the top of the basketball world was a more gradual one than James Harden's, but it was still unexpected enough for casual fans to suddenly be captivated by the new kid on the block who, at one point, was a true challenger to LeBron's status as the best-loved baller on the planet.

While the Warriors may have lost much of what endeared them to the casual, neutral NBA fan after signing Kevin Durant and winning 2 straight championships with a superteam, Curry remains one of the best-loved players on the planet.
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He is still a media darling and the greatest shooter to ever stop on the hardwood, which is why it makes sense that despite being the NBA's highest wage earner at $37.45 million, he rakes in more from his endorsement deals ($42 million) with Under Armour, Chase, Nissan Motors and eHi Car Rentals.
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