5 NBA players with the highest brand value

LeBron James and Stephen Curry are two of the richest players in the NBA.
LeBron James and Stephen Curry are two of the richest players in the NBA.

#3 Russell Westbrook

Brooklyn Nets vs Washington Wizards
Brooklyn Nets vs Washington Wizards

NBA star Russell Westbrook is a bonafide fashion icon in his own right.

The Washington Wizards player currently has a net worth of around $170 million and started his own brand 'Honor The Gift' in 2017. It is a sporting-leisure apparel brand that also has various philanthropic elements to it.

Russell Westbrook is one of the most fashionable NBA stars and is known to spend more than $300,000 on clothes every year.

While quite a few NBA stars over the years have managed to gain a worldwide following, Westbrook is one of the few to have used it to full advantage.


#2 Stephen Curry

Stephen Curry (#30)
Stephen Curry (#30)

Stephen Curry has revolutionized the art of shooting a basketball and is also one of the richest athletes in the world.

Apart from his $40 million salary, Stephen Curry gets paid around $42 million a year from a range of endorsements, most notably his shoe deal that he signed with Under Armour.

Moreover, he recently launched 'The Curry Brand', a separate apparel company that is looking to get into golf,as well.

Stephen Curry, who is said to have a market value of around $450 million, has announced various philanthropic initiatives in the past as well.


#1 LeBron James

LeBron James is currently the richest NBA star.
LeBron James is currently the richest NBA star.

In what may come as little surprise, LeBron James has a net worth of around $450 million and multiple collaborations across various brands.

With Nike,the NBA star signed a $93 million deal in 2003 that is rumored to have a payoff of a billion dollars when the player retires from the sport.

He initially had the iconic “L23” logo that went on the collaborative Nike sneakers; in 2010, James hired designer Darrin Crescenzi to work on the iconic crown logo that is still associated with his brand.

Currently, LeBron James earns around $32 million a year through his Nike sneaker deal alone; he happens to be the NBA player with the most lucrative sneaker contract with the brand.

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