5 NBA players with the highest brand value

#3 Russell Westbrook

Brooklyn Nets vs Washington Wizards

NBA star Russell Westbrook is a bonafide fashion icon in his own right.

The Washington Wizards player currently has a net worth of around $170 million and started his own brand 'Honor The Gift' in 2017. It is a sporting-leisure apparel brand that also has various philanthropic elements to it.

Russell Westbrook is one of the most fashionable NBA stars and is known to spend more than $300,000 on clothes every year.

While quite a few NBA stars over the years have managed to gain a worldwide following, Westbrook is one of the few to have used it to full advantage.

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#2 Stephen Curry

Stephen Curry (#30)

Stephen Curry has revolutionized the art of shooting a basketball and is also one of the richest athletes in the world.

Apart from his $40 million salary, Stephen Curry gets paid around $42 million a year from a range of endorsements, most notably his shoe deal that he signed with Under Armour.

Moreover, he recently launched 'The Curry Brand', a separate apparel company that is looking to get into golf,as well.

Stephen Curry, who is said to have a market value of around $450 million, has announced various philanthropic initiatives in the past as well.

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#1 LeBron James

LeBron James is currently the richest NBA star.

In what may come as little surprise, LeBron James has a net worth of around $450 million and multiple collaborations across various brands.

With Nike,the NBA star signed a $93 million deal in 2003 that is rumored to have a payoff of a billion dollars when the player retires from the sport.

He initially had the iconic “L23” logo that went on the collaborative Nike sneakers; in 2010, James hired designer Darrin Crescenzi to work on the iconic crown logo that is still associated with his brand.

Currently, LeBron James earns around $32 million a year through his Nike sneaker deal alone; he happens to be the NBA player with the most lucrative sneaker contract with the brand.