3) The Decision
“The Decision” was one of the most ill-advised moves by a professional athlete from a public relations standpoint. It was selfish, self-aggrandizing and a disaster from start to finish. Ripping out a city's heart on live television is a bad move for anyone, much less one who's seen as a hometown hero. There is no defending that, one only wishes LeBron had better advisors around him.
The best thing one can do after making a mistake is learning from it. LeBron definitely picked up a lesson. When Michael Jordan announced his comeback to basketball, he did it with just two words, "I'm back." Short and sweet, just like a tweet. Learning from the Decision, and perhaps taking a cue from the greatest press release of all time from the greatest of all time, LeBron announced his return to Cleveland with the simple words, "I'm coming home."
The world scoffed at LeBron for the Decision, not without justification. It was a horrendous move. But he's done things better the next time around.
