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#3 Alaska Airlines
In 2017, Kevin Durant shook the internet with an image of him on the side of a plane. Yes, you read that right. His partnership with Air Alaska was inked in September of that year. Brad Tilden, the company's CEO, was inspired by Kevin Durant’s exceptional talent and work ethic and additionally gave him the title of “Adviser to the CEO.”
With Alaska Airlines, Kevin Durant also works to support youth and education programs. His exclusive partnership also meant representing the company in select marketing events.
#2 2K Sports
Kevin Durant enjoys competing even off the court. Due to the COVID-19 pandemic, 2K sports came up with an online 2K tournament for NBA players. Kevin Durant participated and was a top-seed player. Derrick Jones Jr. was the one to knock Durant out in the first round of the players-only tournament.
Kevin Durant has signed a life-time partnership deal with the premier basketball video game franchise. It was announced that he will be on the cover of the NBA 2K Mobile app and additionally will share his input towards game development. “The partnership is about capturing myself and my brand through a game that I’ve been loving since I was a kid”, said Kevin Durant in an interview.
#1 Nike
In 2014, Under Armour approached Kevin Durant with a massive deal of around $265-285 million. He went back to Nike with that offer and his existing shoe deal was extended through 2024, matching their competitor’s offer.
Kevin Durant believed that Nikes were more famous among the masses and chose to stay with the best. Nike were more than happy to retain him and boast about being the preferred brand. The deal is believed to have taken care of Kevin Durant for the rest of his life, even if he were to not step on an NBA court again.
