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NBA launch League Pass service in India

Ailush Belwal
14 Nov 2017, 08:16 IST

NBA have officially launched the League Pass in India and their cheap pricing system will be key in helping to increase interest in the sport over the coming years.

Durant (centre) in India this past offseason with some aspiring players
Durant (centre) in India this past offseason with some aspiring players

Currently, it will cost basketball fans Rs 99/month or Rs 999/year, two options which will help customers decide which package suits them.

Being able to watch any game across the span of the basketball season, both live and on-demand, is an ability which will effectively address dilemmas that Indians have previously had to deal with, as teams play at varying times on a day-to-day basis within a week.


1,400+ games live games available, ranging from the Summer League to the NBA Finals

Multiple broadcast options available - home, away and mobile view

Watch up to four games at once on desktop

Replays of all games available - watch anytime, anywhere; on mobile, PC or tablet

Free one-week trial also provided for new customers

NBA League Pass
NBA League Pass

Increased accessibility to the NBA world

The arrival of League Pass in India signals the dawn of a new era for NBA followers in the country.

The Indian fan base were made aware of the League Pass a long time ago due to heavy advertising of the service on the US broadcast of matches, or on the NBA app and official website.

Despite this, no-one would've imagined this being available to Indian fans anytime soon. Having such detailed access to the league's action was something that only a few could afford earlier, while the rest were restricted to watching broadcaster's choice of matches on TV, or going online to stream their favourite teams.

The initial pricing of the service will undoubtedly get users interested in the experience. Hopefully, a new generation of fans with a deeper understanding and passion for the game shall arise in the coming years thanks to this.

When you compare the pricing, the League Pass costs $28.99/month in the USA, but they've made it so cheap now so that it's accessible for all.

With the NBA launching League Pass in India, it has been proved again that the Association recognises the Indian market to be of value. Golden State Warriors' Kevin Durant came to the country during the offseason for this very reason - a sign of bigger and better things to come for India.

The supporters should take advantage of the cheap pricing at present, as it's bound to be hiked in coming years due to the increasing popularity of the sport in the nation. NBA League Pass is now available in India and those in charge have continued to widen their target audience across the world with this news.

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