The NBA is one of the most popular sporting leagues in the world. A range of players have over the years become recognizable faces worldwide, with the likes of LeBron James and Michael Jordan becoming some of the most followed athletes on social media of all time.However, a range of other NBA players have also managed to develop huge social media followings, with some like Russell Westbrook and obviously LeBron using it for their other business ventures as well. In this article, we look at the highest-following NBA players on social media:The Brooklyn Nets have three players on the NBA's list of top-15 most popular jersey, the most of any team. They also rank second in most popular team merchandise. pic.twitter.com/7YNKrqwypJ— Alec Sturm (@Alec_Sturm) July 14, 2021NBA’s most popular players: Stars with highest social media following as of September 2021A range of reasons might be responsible for a spurt in popularity as far as NBA athletes are concerned. Tyler Herro’s performances during the 2019 NBA Bubble resulted in a huge spurt in his social media following, with others such as James and Kevin Durant having made a name for themselves simply because of the amount of time they have performed at a high level.Despite being tucked away in a COVID-19 quarantine bubble, Los Angeles Lakers’ LeBron James remains the most popular player when it comes to jersey sales and social media, the NBA said. https://t.co/Mm8ECvbd3s— INQUIRER Sports (@INQUIRERSports) October 1, 2020Regardless, the following article looks at the five most followed NBA stars as of September 2021:#5 Kyrie Irving (25 million followers overall)Boston Celtics v Brooklyn Nets - Game FiveConsidering LeBron James’s overall popularity, the fact that Irving player alongside him for a number of years has surely got something to do with his overall popularity. Regardless, Irving is one of the most active NBA stars on social media, and regularly lets his feelings be known on social media.Overall, Irving boasts of about 6.3 million followers on Facebook, 15 million followers on Instagram and around 4.3 million followers on Twitter. He regularly posts in reference to not just his personal and political leanings, but also family and other business ventures.#4 Russel Westbrook (30 million followers overall)Los Angeles Lakers Introduce Russell WestbrookApart from being the NBA’s modern triple-double machine, Russell Westbrook is also a bonafide fashion icon and has his own brand. He has managed to become one of the most popular NBA stars on social media and regularly updates fans about his private and professional life.Westbrook also regularly features on other NBA players’ social media posts. His popularity is set to increase in the coming time with LeBron James’ influence almost certain to increase his following as well. Overall, Westbrook is currently the third most popular NBA player on social media.Also check out: Latest NBA News, Rumors and Updates