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LeBron James is currently preparing for the 2022-23 season. During this time, James has shown a penchant for hopping onto social media to interact with his fans.
The four-time NBA champion recently responded to a tweet from a user who said that his grandmother loved LeBron James.
Responding to the tweet, LeBron James wrote:
"And I love your grandma too!!! Hey Granny you’re the GREATEST!!"
NBA stars of the 21st century have realised this platform is an effective way to stay connected with their community. The weight of their words also plays a vital role and has a large impact on their fans.
James is a regular Twitter user and recently opened up about his plans to acquire an NBA team when his playing career is done. The 'King' revealed that he has set his sights on acquiring a team in Las Vegas, Nevada, if the NBA decides to expand.
The four-time MVP also shared his thoughts on the 2022 NBA Finals on Twitter. Tweeting about the game regarding the Boston Celtics loss at the hands of the Golden State Warriors in Game 5, James stated:
"Bad shot selection vs GS."
LeBron James is not the only NBA player active on social media
Athletes over the past few years have made their voices heard on social media over a number of issues, including basketball.
Another NBA star who has devoted his time to Twitter is Brooklyn Nets' Kevin Durant. Durant has often engaged with his fans on Twitter, talking about a number of topics, including his postseason performances.
Not one to shy away from controversy, Durant says it how it is. He has developed a much-needed thick skin to deal with the pressures of today's world.
A plethora of NBA players have made prominent names for themselves on social media. It has helped them stay connected with their fans through innovative means and allowed them to create opportunities for themselves and others.
