Bronny James becomes first high school NIL athlete to be signed by Beats By Dre, continues LeBron James' legacy: All you need to know

Bronny James has become the first high school NIL athlete to sign with Beats by Dre. Bronny's father, LeBron James, was the first athlete to sign in the company's history. Bronny has continued to blossom into one of the top rising talents in high school basketball. Just last week, the high school guard inked a deal with Nike.

At 6'3", Bronny James has shown that he has the ability to be a sought-after recruit for college basketball programs. He is currently ranked 41st in the 2023 class by 247sports. The NIL, or "Name, Image, and Likeness," deal is a huge development. It's something that has started to gain popularity with collegiate athletes, allowing them to bring money in. The latest news with Bronny is one of the first installments when it comes to high school athletes.

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Bronny James signs NIL deal with Beats by Dre

Bronny James has signed an NIL deal with Beats by Dre

Time will tell what lies in store for Sierra Canyon high school basketball star, Bronny James. For now, it appears that Bronny is stacking up the NIL deals. After initially signing with Nike, it was recently announced that Beats by Dre is also signing Bronny.

Playing for one of the top high school basketball programs in the country, Bronny has continued to shine on the court. He's been rumored to be actively recruited by programs such as Memphis and Ohio State. Bronny was especially impressive in his latest showcase during the Border League.

In his first game, James went on to post 31 points, five assists and four steals. There's obviously going to be some hype when a player is the son of Los Angeles Lakers superstar LeBron James.

Bronny has stood out with his improved feel for the game during his senior year. After a couple of injuries in his high school career, he's shown more explosiveness and strength in his senior year. Despite being just 6'3", he has the ability to play above the rim with his athleticism and highlight dunks.

With so many young players making the jump to develop in the G-League or Overtime Elite programs, James has been mentioned as a potential candidate. Many analysts still expect that Bronny will head to the college basketball ranks for at least a year. For now, it looks as if the spotlight will continue to shine bright on the talented guard.