Fans hail $10.1B Suns owner Mat Ishbia's $2 fan-friendly menu

Since officially becoming the owner of the Phoenix Suns in February of 2023, Mat Ishbia has made some major changes at all levels of the organization. He was recently praised by fans for his latest moves regarding concessions in the arena.

Attending an NBA has become more expensive for fans in every market, and Ishbia is trying to change that. On Wednesday morning, he announced an extremely cost-friendly menu of various items that only cost two dollars.

After seeing this drastic decrease in food costs at the arena, fans had nothing but positive things to say about Ishbia and the Suns.

Some fans even went as far as to say that Ishbia is one of the best owners in the NBA for this decision.

Before buying Phoenix's NBA and WNBA franchises, Ishbia had a successful business career as the CEO of the mortgage company United Wholesale Mortgage. With the two teams now part of his asset portfolio, his net worth is believed to be just over $10 billion.

Mat Ishbia continues to make big changes within the Phoenix Suns

Even though he hasn't even been the owner for a full year yet, Mat Ishbia has implemented an array of changes within the Phoenix Suns. His decision to lower concessions prices is his latest move to help make them a prominent organization within the NBA.

For the most part, most of Ishbia's changes have had to do with the on-court product. He came into Phoenix with an aggressive mindset, and the front office followed suit. Shortly after he became owner, Phoenix executed a blockbuster trade with the Brooklyn Nets for Kevin Durant. A few months later, they made another big move to acquire Bradley Beal from the Washington Wizards.

Between a trio of All-Stars and fan-friendly pricing, Ishbia has made the Suns a major attraction in Phoenix. With these changes in place, now the franchise will attempt to contend in a loaded Western Conference.

Along with roster moves, Phoenix has also made a coaching change under Ishbia's watch. They parted ways with Frank Vogel and brought in former title-winning coach Mike Budenholzer. Through the first quarter of the season, the Suns find themselves in sixth place with a 14-11 record.

After things ended on a bad note with former owner Robert Sarver, Ishbia has done everything he can to usher in a new and positive era of the franchise.

About the author

Kevin McCormick is a basketball writer at Sportskeeda with over four years of experience in journalism and a bachelor's degree in Sports Management Marketing from Holy Family University.

Kevin has worked with various notable outlets throughout his career, including 97.3 ESPN, ClutchPoints, Heavy Sports, and Sports Illustrated/FanNation, before joining Sportskeeda in March 2022.

Specializing in NBA and WNBA coverage, Kevin's passion for basketball stems from his hometown team, the Philadelphia 76ers. Among his favorite players are Kevin Durant, Chet Holmgren, and Steph Curry, while his all-time favorites include Magic Johnson and Larry Bird.

Kevin holds Coach K in high regard for the large input he's had on the game helping mold players across multiple generations. Kevin believes the iconic rivalry between Larry Bird and Magic Johnson helped elevate the league to its current status.

Through his writing, Kevin provides in-depth analysis and insights into player and coach quotes. He prioritizes sourcing information from credible and reliable outlets.

Kevin enjoys reading, aiming to finish at least one book per month, and he is a big fan of music.

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