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The Brooklyn Nets decided to move from East Rutherford, New Jersey, to Brooklyn 10 years ago. It was a step in a different direction for an organization that didn't find much success.
While the Nets did struggle in their first few years in Brooklyn, the team is now a title contender with Kevin Durant and Kyrie Irving. Brooklyn might not have the same market as the New York Knicks, but they still have a culture in Brooklyn that attracts stars.
At the end of the day, Brooklyn is in New York City and that's one of the biggest markers in the world.
As they celebrate their 10-year anniversary, the Nets have revealed their 10-creator program. This program blends basketball, music, art, food, cinema, and fashion.
In an exclusive interview with Boardroom, Andrew Karson, SVP of Brand Marketing at BSE Global, had the following to say:
“This was a perfect example of serendipity of circumstance,” Karson said. “We wanted to have one or two people in the fashion space as part of our 10 creators, and Olivier is a name that kept standing out.
"He is someone that has relationships with a tremendous amount of NBA players, and hey, he happens to have an incredible relationship with a couple of our players, including Kevin Durant.
So, we started thinking about working with Olivier, talking to our basketball operations team, talked to some of our friends at 35V, and it was like the stars aligned on this one.”
Nets partner with creators
When Karson saw the idea, he knew that this was the perfect decision for the Brooklyn Nets.
“We had a pretty clear sense of the verticals in culture that we wanted to lean into here and celebrate,” Andrew Karson, SVP of Brand Marketing at BSE Global, told Boardroom. “Basketball culture is much more than the Brooklyn Nets and the deep-rooted history of basketball in Brooklyn generally.
"You have the arts, food, fashion, and music… We wanted to find people that are authentic in these spaces, ideally from Brooklyn and/or fans of the Nets.”
Brooklyn has some of the best music, culture, food, and basketball in New York City. On top of being a great basketball area, Brooklyn is a beautiful place to visit due to its culture.
Kevin Durant's t-shirt collaboration
Kevin Durant is a businessman, something many don't realize when talking about one of the greatest in NBA history. Durant is going to have his own t-shirt made during this collaboration to get fans excited about the upcoming events and partnerships that the Brooklyn Nets have.
“We had a conversation with Kevin about it and everyone was super excited. We talked to Olivier and he was super excited,” Karson said. “This is our second Friday Night Live platform, and Kevin immediately said, ‘I want Olivier involved. I want him to design my t-shirt."
It's an exciting time for the Brooklyn Nets. They've finally built a championship-caliber team and the city is starting to take notice of partnerships like this.
