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WORLD’S FIRST NBA CENTER OPENS IN CHINA

Gautam Sheth
CONTRIBUTOR
News
259   //    26 Apr 2018, 00:55 IST

NBA Center in China
NBA Center in China

BEIJING, April 25, 2018 – NBA China and Hongkun Group announced today the opening of the world’s first NBA Center, an NBA-themed lifestyle complex in Wuqing, Tianjin. Hall of Famer Dominique Wilkins will participate in opening ceremony alongside NBA China CEO David Shoemaker, NBA China CFO Wayne Chang and Hongkun Group President Yuan Chun on April 30.

 

Covering approximately 12,000 square meters, the multi-level facility is a first-of-its-kind destination allowing fans to experience the NBA through a variety of activates and offerings, including regulation-sized basketball courts for recreational use, a basketball-themed children’s entertainment center with interactive games and an NBA retail store.

 

As part of the opening week celebration, NBA Center will host the inaugural Jr. NBA World Championship China Regional Finals, a seven-day competition to determine the 10 best boys and 10 best girls who will represent China in the first Jr. NBA World Championship later this year in the U.S. The Jr. NBA World Championship China Regional Final will be held from May 1 - 5.

 

“The opening of the NBA Center marks another key milestone in the NBA’s effort to bring the game of basketball to fans in China through unique experiences and interactive destinations,” said Chang. “This first-of-its-kind complex brings the NBA to life, allowing fans to experience and celebrate their passion for the game, all under one roof.”

 

“We’re excited to join the NBA in building this unique, family-friendly destination that caters to basketball fans,” said Yuan. “We can’t wait to share the excitement of the game with individuals and families who desire a healthy and aspirational lifestyle.”

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NBA Center features three signature elements:

  1. NBA Hoops – regulation-sized basketball courts with NBA-standard flooring will provide visitors an authentic basketball experience through basketball clinics, official training programs and recreational leagues and tournaments.

 

  1. NBA Playzone – a fun, basketball-themed children’s entertainment center that can accommodate special events and training programs. 

 

  1. NBA Store – a shopping destination that offers a wide selection of NBA products including on court and lifestyle apparel, footwear and headwear for children and adults.
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Gautam Sheth
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