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TRACE Sports, an all new entertainment channel dedicated to celebrities in sports, has been launched in India.
The channel, with the tagline “We Love Champions”, offers footage dedicated to sports celebrities, including everything from biographies and interviews, and behind the scenes access to sports stars.
The channel was first launched in South Africa and Europe earlier this year in April, and has finally arrived in India also.
It is part of the TRACE Group, which also includes music and urban lifestyle channels. It is a one of a kind channel bringing entertainment and sports together, much like the Indian Premier League has already done here.
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