IN PHOTOS: XFL owner Dwayne Johnson drops new sneakers in honor of #GirlDads

XFL owner Dwayne Johnson has always been one to promote his brand. His latest venture could be one of his biggest yet. The Rock has released a new sneaker that many fathers of girls will absolutely love.

Affectionately known as "girl dads," fathers who have daughters can now get a brand new sneaker that showcases the power of their girls and the inspiration many find in their children.

Personally speaking, the shoe looks fantastic, and we expect it to be a monster hit among #girldads. Take a look below:

Other pictures of the shoe can be seen below.

Another view of the #girldad shoe. Photo via Dwayne Johnson/Instagram.

The shoe like it'll be a hit. We imagine that many "girl dads" will be spotted wearing these all over the world sooner rather than later.

The show is aimed at shining a light on the inspiration that daughters have on their fathers. Photo via Dwayne Johnson/Instagram.

The XFL owner is sure to have a success on his hands with his latest venture. If his other brands are anything to go by, it will be a monster hit.

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XFL owner Dwayne Johnson enjoying a fruitful fortnight

St Louis Battlehawks v San Antonio Brahmas

Dwayne " The Rock" Johnson usually has fruitful weeks. Whether it be his energy drink Zoa or his long line of movies, he is always at the top of his game. Now with the XFL being revamped under his leadership with other owners, and now his latest sneaker, Johnson is blowing everyone out of the water.

While the initial viewership of the XFL wasn't what many thought it would be, there is hope that it will trend upwards.

Seen as a stepping stone into the NFL as players who fail to get drafted get another chance at chasing their football dream.

Just two weeks into its new journey under Dwayne Johnson, the XFL has its fair share of admirers. If the league goes the same way as The Rock's products like his girldad shoes, then the league is in very safe hands.