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Popeye's made waves when it signed Dieunerst Collin to an NIL deal after he initially became famous for the chicken restaurant meme. Now, he's going to feature in their Super Bowl commercial.
The Super Bowl is the time when companies pull out all the stops for their advertisements.
A 30-second time slot for the big game costs $7 million this year, so companies are spending a lot and hoping their ad lands the way they intended.
For Popeye's, the viral meme is one of their biggest claims to fame, so they're utilizing it in their biggest advertisement.
In the ad, Collin references the fact that he's gone from "that meme kid" to being in their Super Bowl ad. It also pokes fun at the advertising game in general, with Collin just referencing all the things that good advertisements try to include.
It is also the debut announcement for Collin's "Eyes on the fries (or pies)" meal deal at the restaurant. Fast food chains often partner with celebrities to make collaborative meals (think the Travis Scott McDonald's meal) and there's perhaps no better pairing for Popeye's than Collin.
What school does Popeye's kid Dieunerst Collin go to?
Dieunerst Collin made waves when it was announced that he was signing with the chicken restaurant through the new NIL deal that lets collegiate athletes sign with brands to endorse them.
Instead of the NCAA paying athletes, this is a way for them to make money while they're being profitted off of. Nevertheless, it is exclusive to athletes, so Collin is an athlete at some college.
Right now, he's a football player at the Division II school Lake Eerie College. He plays on their offensive line.
Not many D-II players end up in the NFL, so making it as a football player seems like a longshot for Collin right now. However, his NIL deal makes it so that he can make some money while he's in school.
A draft selection is unlikely, but he's at least going to be famous and well-known for his NIL deal with Popeye's.
