Who will have NFL Sunday tickets in 2023? All you need to know about league's pivot to streaming

For the start of the 2023 season, the NFL announced that it has secured a multi-year partnership with YouTube to stream its Sunday Ticket. According to The New York Times, the contract with YouTube may yield up to $2.5 billion annually.

Viewers can watch real-time and on-demand TV from more than 100 channels with the help of the paid streaming platform, which is YouTube TV. Fans may tune in on any screen to get coverage of nationwide and local live sports, current events, concerts and documentaries.

No matter where they are in the world, American viewers can see almost all their beloved football stars, thanks to Sunday Tickets. "A new era of how fans across the United States can access, watch, and follow the NFL" will begin as a result of the league's collaboration with YouTube, according to league commissioner Roger Goodell.

Google now owns the Sunday Ticket bundle, which was previously owned exclusively by DirecTV since 1994. NFL games have been used by the satellite operator in previous years as a customer retention tool.

With Sunday Tickets, Google now hopes to achieve the same for YouTube Primetime Channels, which are paid memberships you can access via your regular YouTube page and YouTube TV's $65 per month live-channel TV subscription.

The YouTube agreement further expands the NFL's streaming presence. The NFL began an 11-year exclusive partnership with Amazon last year for Thursday Night Football on Prime Video.

Since establishing its official NFL network in 2015, the NFL has maintained a footprint on YouTube. Channels for all 32 teams, as well as ten official league channels, have been added.

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What is the implication of NFL Sunday tickets?

NFL Sunday Tickets is an out-of-market football service that airs NFL contests that are not accessible on local stations.

All local Sunday afternoon games televised by Fox and CBS are broadcast there. The ideal clientele for this service is presumably a bar/restaurant owner looking to draw in more customers by luring lovers of out-of-market clubs or a club fan who has no way of catching the game on local television, as they don't live within one of that team's markets.