5 reasons why Giannis Antetokounmpo's continued success with Milwaukee Bucks is good for the NBA at large

#3 Small Market Confidence

Milwaukee Bucks v Charlotte Hornets

Would Giannis Antetokounmpo and the Milwaukee Bucks have won the 2020 NBA Championship if they didn't add Jrue Holiday to their roster last season? Probably not. You see, having a player like Giannis Antetokounmpo who has committed his future to your franchise gives you the confidence to roll the dice.

You can't rest on your laurels when one of the best players in the world resides on your roster. Doing so is a recipe for a trade request, see Damian Lillard's off-season for further proof.

Unfortunately, the sad truth is that most generational talents are drafted by small market teams, it's just how the NBA shakes out. The league's elite are scarcely bad enough to be in lottery contention, and it does happen, but not often.

As such, for smaller market teams, they're under enormous pressure to create a winning environment for their young stars, or face losing them once their development is in its final stages.

Teams will take heed of Milwaukee's success with Giannis Antetokounmpo and will likely try to emulate the blueprint. This doesn't mean small market teams should be mortgaging their futures, but perhaps being more aggressive in their pursuit of a championship caliber roster is a fair middle ground.

Keep an eye on the Detroit Pistons and how they navigate the development of Killian Hayes and Cade Cunningham over the next few years. Giannis Antetokounmpo has laid out the blueprint for those players, as the Milwaukee Bucks have for the team, but walking the walk is a different story.

#2 A new face to take over from LeBron James

Los Angeles Lakers Media Day

It's long been assumed Giannis Antetokounmpo is the next in to be the face of the NBA. LeBron James may be superhuman, but eventually his time atop the mountain will come to an end, and a successor will be needed.

Giannis Antetokounmpo isn't a surefire answer to who becomes the NBA's next "face." Jayson Tatum, Luka Doncic, Devin Booker, Zion Williamson and Anthony Davis will all stake their claims when the time comes.

However, Giannis Antetokounmpo's personality and loyalty to his roster will be a huge selling point for the league, and his consistent success at the highest level isn't doing him any harm either.

#1 Social Media Pulling Power

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Hate it or love it, the NBA is a brand and brands need a social media presence. The same is true for the league's players, each one looking to build their brand and develop continued business success long after the ball stops bouncing.

Social media buzzes off sharable content, be it a highlight, comedic quote or moment, or a captivating story. Giannis Antetokounmpo is a social media dream! His 50-piece chicken nugget IG Live drew in over 100,000 live viewers and was watched by millions around the world on replays.

Having successful players produce such wholesome and relatable content fits right into the NBA's modus operandi perfectly. Couple those personal stories and videos with the fearsome dunks, mind boggling blocks, and eventual championships, and the league is able to pull in new viewers consistently.

Giannis Antetokounmpo will continue to succeed on the court, that's just who he is, but that provides both himself and the NBA the opportunity to market him and use social channels to continue growing the game of basketball. Everybody is a winner.