Jonathan Isaac of the Orlando Magic launched his anti-woke clothing brand UNITUS over the weekend. The 25-year-old made headlines in the NBA bubble when he didn't kneel during Black Lives Matter protests. He has now decided to create his own clothing brand that will compete against "woke" brands like Nike."I didn't want to align myself with the Black Lives Matter movement and organization," Isaac told Fox News in an interview. "And I felt that a true answer to all the problems that we see, not just racism, was the gospel of Jesus Christ. So, I decided to stand up and share it.He added:"When we do give our money to companies that don't support our values, we're cosigning their message. So, what I wanted to do was give Americans, freedom-loving Americans, faith-loving Americans the option to buy with their values."UNITUS@weareunitusWe are officially live! Gear up for greatness with the UNITUS launch collection. #weareunitus Shop UNITUS here: weareunitus.com pic.twitter.com/MMSHbe9ejC15428We are officially live! Gear up for greatness with the UNITUS launch collection. #weareunitus Shop UNITUS here: weareunitus.com pic.twitter.com/MMSHbe9ejCWhile announcing his venture, Isaac said that he aimed to develop an alternative to retail brands that "have the freedom to go woke."UNITUS offers a variety of sportswear like shirts, shorts, sweatpants, jackets, hoodies and caps. They're also expected to launch Jonathan Isaac's signature shoes called "Judah I" sometime later. The brand's logo was based on the Ark of the Covenant.Isaac's bold move was not popular with fans, though. UNITUS received some flak on Twitter, for being owned by a regular NBA player.One fan said:"He needs to worry about actually being a good NBA player."Pat Goss@rallyhyperion@atrupar He needs to worry about actually being a good NBA player.3781@atrupar He needs to worry about actually being a good NBA player.Another tweeted:"He better focus on being healthy or the title will be 'Former NBA Player.'"I Plead the GIF 🖐🏾@lilwaltjr305@atrupar This dude played 11 out of 82 Games in the NBA last Season. He better focus on being healthy or the title will be "Former NBA Player"41@atrupar This dude played 11 out of 82 Games in the NBA last Season. He better focus on being healthy or the title will be "Former NBA Player"The fan wrote:"Probably get hurt doing that also."D.McGee@MyAmazinLife@LegionHoops @SchmittNYC Probably get hurt doing that also10@LegionHoops @SchmittNYC Probably get hurt doing that alsoHowever, not all fans on Twitter are taking shots at Isaac. Here are a couple of people who love what the Magic forward is doing.Rainmakers@Rainmakers28@LegionHoops @SchmittNYC I love Jonathan for this moment right here. Standing up for his beliefs and principles despite all the league pressure8@LegionHoops @SchmittNYC I love Jonathan for this moment right here. Standing up for his beliefs and principles despite all the league pressurethatguyhy@thatguyhy@LegionHoops @SchmittNYC Jonathan Isaac is the role model kids need! God bless him2031@LegionHoops @SchmittNYC Jonathan Isaac is the role model kids need! God bless himHere's a closer look at Isaac's signature shoes:NBACentral@TheDunkCentralJonathan Isaac’s signature shoe (h/t @LeagueAlerts ) pic.twitter.com/eCAPzwu6dK11003278Jonathan Isaac’s signature shoe 👀(h/t @LeagueAlerts ) pic.twitter.com/eCAPzwu6dKHere are some other reactions to the "Judah I" shoes:jeff@DedicationHoops@TheDunkCentral @LeagueAlerts they’re just giving anyone a signature shoe nowadays 189218@TheDunkCentral @LeagueAlerts they’re just giving anyone a signature shoe nowadays 😭Buttcrack Sports@ButtCrackSportsJonathan Isaac's signature shoe pic.twitter.com/KsEeVptk424152204Jonathan Isaac's signature shoe 👀 pic.twitter.com/KsEeVptk42El$leepy Flo¥d™ VALLEJO’FIED ☕️Face Of Dubnation@ElSleepyFloyd@TheDunkCentral @LeagueAlerts Bout to be exclusively sold here 🤷🏽‍♂️ pic.twitter.com/UszgYsZQnM43@TheDunkCentral @LeagueAlerts Bout to be exclusively sold here 🤷🏽‍♂️ pic.twitter.com/UszgYsZQnMKevin Durant Phoenix Suns NBA player (parody)@KDtrey5Five@TheDunkCentral @LeagueAlerts Them: Bro you got on jordan? Me: Nah these Judas114414@TheDunkCentral @LeagueAlerts Them: Bro you got on jordan? 😮 Me: Nah these JudasDivvy.Bet@DivvyBet@TheDunkCentral @LeagueAlerts Perfect shoes for 70 year olds going on their morning jog@TheDunkCentral @LeagueAlerts Perfect shoes for 70 year olds going on their morning jogAlso Read: Dallas Mavericks owner Mark Cuban recalls biggest mistake which ended up costing him over $94 billionJonathan Isaac played just 11 games in last three seasonsJonathan Isaac of the Orlando MagicJonathan Isaac returned to the court last season after more than two seasons out due to knee injuries.Isaac tore his left ACL inside the bubble and missed the entire 2020-21 season. He also missed the 2021-22 season due to a muscle injury suffered in rehab, which required surgery.Isaac played 11 games last season before tearing his left adductor muscle. He missed the rest of the season after undergoing surgery to repair the injury. He's entering next season with just a partially guaranteed contract, and the Orlando Magic could cut their losses if he doesn't stay healthy.Also Read: 40-year-old Michael Jordan embarrassingly lost a game of 1-on-1 to a financial executive who has a net worth of $15.1 million