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Houston Rockets guard Jalen Green is expanding his business outside of basketball. Recent reports just emerged that the former No. 2 pick is investing in a rapidly rising company.
Jalen Green has made the decision to partner with "Liquid Death," a canned water company. The 21-year-old is also an investor with the organization.
In an attempt to think outside the box, Liquid Death created their "Hoop Head," a basketball that looks like a severed head. The company made the decision to partner with Green to help market their new product.
During a recent interview, Liquid Death's VP of creative said they picked Green because they like his game and see him as a face of the next generation.
"We hooked him up with some Liquid Death, and it turned out he was a fan of ours, too. Jalen really represents the next generation of basketball stars and fans. They hate traditional marketing as much as we do so it felt like we could join forces to create something that pokes at the traditional brand-athlete relationship."
Will the basketball in the Jalen Green commercial be for sale?
For those that want to add Liquid Death's new basketball to their collection, it will be for sale. That being said, the ball that Jalen Green was playing with will go for a hefty price. In the press release, it was mentioned that they will be on sale for around $125.
Along with bringing in Green to be the face for the new generation, Liquid Death wanted something that was going to stand out. While debating on what that product would be, the company looked back at stuff from when they were young.
"Basketballs felt like an obvious place to start, and basketballs are round like heads. The whole concept felt like one of those hairbrained toy ideas from the '90s. So, we went back and watched a lot of retro toy commercials, Gatorade commercials, Wheaties commercials. It was the stuff a lot of us grew up on."
The company picked a good sponsor as Green continues to show that he is one of the NBA's brightest young talents. In 70 games this season, he is averaging 22.0 points, 3.8 rebounds and 3.6 assists. Alongside fellow top pick Jabari Smith Jr., the Houston Rockets are slowly building a promising young core for the future.
