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Fans were ruthless following Jonathan Isaac's announcement of a clothing line coming out this August. Isaac announced UNITUS, an anti-woke clothing line that will focus on Christian-based values.
The Orlando Magic forward announced his project on social media. He pointed out other companies that are "woke" and critical of Christian values, with UNITUS as an alternative to them.
"UNITUS is a sports and apparel company and the bases of it for me is freedom," Isaac said. "You have companies in that field who have made a conscious decision to either attack or undermine Christian values, conservative values.
"Things like that. And I think they have the free choice to do so, as much as I disagree, but I feel that we also have a freedom to create what we want to create."
However, some fans are not impressed with Jonathan Isaac's new project. One said that Isaac is doing it to be relevant. It should be noted that the Orlando Magic forward has only played 11 games since suffering a knee injury inside the NBA bubble in the 2019-20 season.
The fan said:
"Man y'all bench warmers do anything to be relevant these days."
Another pointed out the irony in Isaac's cause:
"Chastising a movement that fights for equality and calling it the dog whistle of racism "Woke" and then promoting a brand about Uniting people is ironic. Also, saying you play for the Orlando Magic is a pretty big leap, isn't it?"
A third fan took a shot at Isaac's injury history:
"Around 13 secs. she says, "see that guy standing while everyone else is kneeling?" It should say, "see that guy nursing an injury on the bench for 4 years while everyone else is playing?"
Despite some nasty comments about his brand-new clothing line launching in August, Isaac received plenty of support from other corners.
One fan was critical of the stranglehold Nike possesses in some high schools:
"We need some competition for team sports apparel. Unfortunately, most Christian schools use Nike for their athletic teams. …. forces me to pay for Nike apparel when I don't normally and wouldn't otherwise."
Here are other comments showing support for UNITUS:
Jonathan Isaac finally returned to the court this season
Jonathan Isaac was in the middle of his best season in the NBA when he suffered a torn left ACL inside the bubble in 2019-20. Isaac missed the entire 2020-21 season as he recovered from the injury. He also missed the entire 2021-22 season after suffering a muscle injury during rehab that required surgery.
Isaac played his first game in two and a half years in January against the Boston Celtics. However, he suffered a torn left adductor muscle after just 11 games. He missed the rest of the season after undergoing surgery.
Guess the Bulls players in this quiz and it's not going to be easy!
