On Wednesday, Michael Jordan's son, Jeffery, unveiled a new clothing line for his brand Äktiiv, a high-performance sportswear brand specifically created for women. Jeffery Jordan’s clothing brand has been known for sustainable practices, including 100% plant-based materials for its activewear clothes.
Jeffrey Jordan reposted the teaser for the upcoming clothing line on his Instagram account.
“HEIR to the future - a clean start. We are not the same,” the reel read.
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The brand has prided itself on being a leader in environmentally friendly products in the activewear industry. Äktiiv aims to become the first carbon-zero or carbon-neutral sportswear brand worldwide.
Äktiiv's products are made from plant-based materials, including eucalyptus, castor beans, microalgae and seaweed. Jeffery Jordan and former Nike executive Tim Gobet have led the brand since its launch in 2023.
Jeffery Jordan was once an intern with Nike, a brand his father Michael has been synonymous with throughout his NBA career. He continued working for its management program after college, before co-founding Heir Inc., which initially planned to connect athletes to their fans.
Jeffery Jordan has made a name for himself in business. He is now worth around $24 million.
Jeffery Jordan was once eager to follow in his father’s footsteps in the NBA
Jeffery Jordan once took the path of being an NBA player during his high school and college years. He attended Loyola Academy in Illinois in high school, before committing to the University of Illinois in 2007.
His collegiate career started slow, averaging 1.0 points per game in his first season. It improved to 1.4 ppg and 1.2 rpg in his third and fourth years before Jeffery Jordan transferred to the University of Central Florida to play with his brother Marcus. He averaged 1.9 ppg in just 10 games, putting an end to his NBA dreams.
However, Jeffery Jordan remained a prominent figure in basketball for his last name and his innate competitive spirit, just like his father. In a Nike All-American Camp in 2005, Jeffery showed his competitive fire on the court against some of the best high school and collegiate players in the country that year.
“I want to show that I belong here,” Jeffrey said at the Nike All-America Camp in 2005. “I guess I’m not the top one or two or three or four players in my state, but I want to show that I can play here and that I’m not just a name.”
With a failed basketball career, Jeffery Jordan has successfully shifted into a businessman since then.