Story behind 'Light the Beam' slogan of Sacramento Kings that has become a winning cry: All you need to know

Brooklyn Nets v Sacramento Kings
'Light the Beam' has become Sacramento Kings' winning cry this season

The Sacramento Kings are on a roll following their fifth straight win. Whenever the Kings earn a victory, fans can't get enough of the beam. "Light the Beam" is the team's slogan for the season, wherein they are trying to end a 16-year playoff drought.

In an interview with NBC Sports Bay Area, Kings owner Vivek Ranadive explained the reasoning behind "Light the Beam." After every Kings win, four purple lasers at the Golden 1 Center lights up the Sacramento sky.

"I just like the notion that this just goes into outer space," Ranadive said. "It goes farther than the human eye can see. As a tech guy, having four lasers beaming into outer space is kind of cool. I want aliens to see it. I want it to go so far out that everyone can see it."

The aliens part of Ranadive's answer was clearly a joke. Nevertheless, "Light the Beam" has been very popular among Sacramento Kings fans.


To read Vivek Ranadive's entire interview with NBC Sports, click here.

Sacramento Kings 'Light the Beam' origin

"Light the Beam" is the Sacramento Kings' slogan for the season.
"Light the Beam" is the Sacramento Kings' slogan for the season.

The beam was inspired by the LA Angels' "Big A" sign in their stadium. The sign lights up whenever the Angels win a game. John Rinehart, the Kings' president of business operations, took the idea and ran with it.

Vivek Ranadive liked it and thought that purple lights could attract crowds to the Golden 1 Center. The Kings' arena is one of the best in the league, which opened before the 2016-17 season.

But instead of lights, Ranadive went for the lasers — 1,000 watts of RGB laser power. The Kings' laser beam atop their arena is the only one of its kind in the entire NBA. The organization even thought of several locations where to put the lasers before settling on their state-of-the-art arena.

"We toyed with different ideas," Ranadive said. "Do we light up the Capitol building? Do we light up Tower Bridge? What do we do? But we really wanted it emanating from our building. So, there you have it. We now have the purple lights in form of a beam that shoots into outer space."

ALSO READ: Can the Sacramento Kings end their 16-year playoff drought this year?

Sacramento Kings on a five-game winning streak

Malik Monk was signed as a free agent this offseason.
Malik Monk was signed as a free agent this offseason.

The Sacramento Kings are one of the hottest NBA teams at the moment. The Kings have now won five consecutive games following their 130-112 win over the San Antonio Spurs. During their winning streak, they also defeated the Cleveland Cavaliers, LA Lakers, Golden State Warriors and Brooklyn Nets.

Things were looking bleak for the Kings after starting the season with a four game losing streak. Now, they have won eight of their last 10 games and have a record of 8-6. Their current five-game winning streak is the second only to the Boston Celtics' eight consecutive wins.

The Kings are led by star point guard De'Aaron Fox and All-Star big man Domantas Sabonis. They also have a host of really good role players such as Malik Monk, Kevin Huerter, Harrison Barnes and rookie Keegan Murray.


ALSO READ: Top 5 Sacramento Kings' highest-scoring games in NBA history as they put up 153 on Brooklyn Nets

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Edited by Juan Paolo David
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