Hendon Hooker is a name that is making waves leading up to the 2023 NFL Draft. Hooker has completed his senior year of college at the University of Tennessee and is eligible for the upcoming draft. Websites such as PFF rank him as the 6th best quarterback in this year’s draft, while many believe that he could go higher also. A strong, tall and mobile quarterback who can hurl the ball deep down the field with his gunslinger-like arm, he possesses excellent qualities. Hendon is regarded as a true leader and at 25 years of age, he has the maturity level to back it up.
Hooker attended Virginia Tech where he played quarterback and proved to be an important part of the team’s offense after he was thrust into action when the starting QB went out with an injury early in the season. Later, in 2021, he transferred to the University of Tennessee and again had a couple of good seasons with the team. In 2022, he was the leading candidate for the Heisman Trophy after a game against the #3 ranked Alabama in which he led the Volunteers to a 52-49 victory. However, due to his torn ACL injury, he slipped down the voting to finish in 5th place.
Hendon Hooker’s NIL Deal
Currently, Hendon Hooker’s elder sister Nile, helps him manage his social media presence as well as his NIL deals. Although Hendon doesn’t seem to be very open about his public life and doesn’t have a big social media presence, he still has got his fair share of deals. NIL stands for Name, Image and Likeness. In what is a fairly new venture, college athletes are now able to earn an income by signing various deals through NIL.
As of 2023, Hendon Hooker’s current NIL is evaluated to be around $1.1 million which includes deals with a handful of companies, according to the data at On3. Some of the companies with whom he has collaborated are:
Dunkin’
Gopher Brand Athletes
Mercedes-Benz of Knoxville
Municipal
French’s
As he progressed in his play in his senior year, more and more offers started coming his way. Further, his social media presence also found a steady rise in 2022.
Hendon Hooker’s Brand Endorsement Deals
Hendon Hooker has signed mostly all of his deals as brand endorsements. Recently, he signed a deal with Mercedes-Benz of Knoxville and as part of that deal, he signed a lease for a Mercedes-Benz GLE 53. He has also inked a deal with French’s Mustard and as part of the deal, the company commissioned a pair of Yellow Nike Air Force 1’s. Hendon mentioned that he has been a fan of French’s his whole life and that it was like a dream for him to work with them. Some more of his latest deals include the Dunkin’ coffee chain which has NIL deals with a number of other athletes as well. He has a partnership with Gopher, an app based in Raleigh, North Carolina which offers a variety of services. Last but not the least, he has also promoted Mark Wahlberg’s brand ‘Municipal’ which is known to be a sports utility company.
A high-profile quarterback like Hendon Hooker is just getting started. With his attractive gameplay and leadership qualities, he should be able to increase his portfolio quickly.
Hendon Hooker’s Net Worth
Hendon Hooker’s net worth is estimated to fall somewhere between $1 million to $2 million. Most of his wealth comes directly in the form of brand endorsements he has signed. His endorsement tally is around $1.1 million, as per On3. There is no doubt that this is just the start for Hendon.
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