How much does New Balance pay Coco Gauff?

Coco Gauff enjoyed the biggest season of her career in 2023, winning four titles, including her first WTA 1000 title at the Cincinnati Open and her first grand slam title at the US Open. These on-court achievements make her one of the most marketable female athletes in the world.

Currently ranked No. 3 in singles by WTA, Gauff has won seven singles titles in her career, including the 2024 ASB Classic, where she defeated Elina Svitolina in the final. She finished as a quarterfinalist at the 2024 Dubai Tennis Championships.

Her other grand slam records include finishing finalist and semifinalist at the 2022 French Open and the 2024 Australian Open. Besides singles, she is an accomplished doubles player and achieved the career-high ranking of World No. 1 with Jessica Pegula in October 2023 after qualifying for the 2023 WTA Finals. Gauff, along with Pegula, won the 2023 Miami Open doubles title and became the first all-American duo to do so in 22 years. She has won eight doubles titles to date.

For the past two decades, tennis stars like Maria Sharapova, Serena Williams, and Naomi Osaka have topped the list of highest-paid female athletes. But now, the absence of Sharapova and Williams gave players like Coco Gauff a chance to rise to the top, and recent Forbes reports show that Gauff is capitalizing well on that opportunity.

Gauff has sponsorship deals with New Balance, Head, Baker Tilly, UPS, and Bose headphones. But her partnership with New Balance is special because she is the only women’s tennis player to have her own signature shoe.

Coco Gauff New Balance deal

Tennis superstar Coco Gauff signed her first contract with New Balance in 2018, at the age of 14. In November 2022, Gauff signed a long-term extension with New Balance, and launched her own signature shoe called 'Coco CG1'.

However, there is no information available about how much she earns from this deal. But, according to industry estimates, she may earn close to $1 million from this deal every year.

Renowned for her talent and charismatic appeal, Gauff has become one of the most marketable tennis athletes around. New Balance has made a significant investment in Gauff, reflective of her potential and influence, particularly as a role model for aspiring women athletes.

Also Read: Coco Gauff Net Worth

How much money does Coco Gauff make from endorsements?

According to Forbes, Coco Gauff is currently the third highest-paid female athlete in the world, with $21.7 million in earnings.

In 2023, Gauff earned around $15 million from her endorsement deals with New Balance, Barilla, Head, Beats by Dre, Baker Tilly, Bose, and UPS. These endorsement deals reflect her status as one of the most marketable athletes in the world.

Gauff won four WTA tournaments in 2023, including the US Open. After winning the US Open, she got $3 million in prize money.

Also Read: How much money has Coco Gauff made so far?