What is Bjorn Borg Net Worth as of 2023?

Swedish tennis legend Bjorn Borg was born on June 6, 1956, and held the No. 1 rank in singles for a total of 109 weeks. He is the only Swedish player to win 11 Grand Slam singles titles, including five consecutive Wimbledon titles and six French Open titles.

Borg won 66 ATP singles titles and is the only male player to achieve the Channel Slam thrice. He also won back-to-back Tour finals in 1979 and 1980 and the WCT Finals in 1976.

Borg was known for his exceptional court performance but retired from tennis abruptly in 1983. His success in the field of tennis helped him earn a place in the International Hall of Fame in 1987. He has been awarded the ATP Player of the Year, ITF World Champion, and BBC Sports Personality of the Year Overseas award.

Bjorn Borg's Net Worth

According to online sources, Bjorn Borg's net worth is estimated at around $85 million. He won $3,655,751 in prize money in his tennis career, and he also has his own clothing line and other businesses which are the primary contributors to his net worth. Besides these, Borg may also earn through his partnerships with Adidas and Diadora.

How rich is Bjorn Borg?

As mentioned above, Borg’s estimated $85 million net worth comes from a variety of sources — his clothing brand, sponsorships and investments in real estate.

Bjorn Borg Early Career

Bjorn Borg was born in Stockholm, Sweden and started playing tennis very early. He was attracted to the racket his father had won in a table tennis tournament. At the age of 13, he was beating the best-ranked under-18 players and represented Sweden at the Davis Cup at the age of 15, where he won his first singles rubber against Onny Parun. In 1972, Borg won the Wimbledon junior singles and the Orange Bowl Junior Championship.

Borg turned professional in 1973 and reached his first ATP final at the Monte Carlo Open. He made his major debut at the French Open in 1973, where he reached the fourth round. He won his first singles ATP title at the Italian Open in 1974, becoming the youngest player to win the tournament. Following the Italian Open victory, he won his first Grand Slam title at the French Open, defeating Manuel Orantes in the final.

Bjorn Borg Endorsements

Bjorn Borg signed several lucrative endorsement deals in his career and according to online sources, he earned around $3 million from sponsorships in his playing days. Some of his deals have been listed below:

Diadora

Borg was the first professional player to wear shoes designed by Diadora.

Tuborg

Borg signed an endorsement deal with Danish brewery Tuborg in his professional journey.

Tretorn

Borg signed a multi-year deal with the famous brand Tretorn.

Adidas

Throughout his career, Borg was sponsored by different shoe brands, Adidas being one of them.

Donnay

Borg signed a racket deal with Donnay and used a wooden laminated racket with gut strings.

Bjorn Borg Investments

Bjorn Borg launched his own fashion brand, Bjorn Borg AB, which is quite popular in Sweden. The brand is available in over 20 countries and offers shoes, clothing, and accessories. He even put his trophies for sale at an auction. Additionally, he opened his fitness center in Stockholm, which was called Borg Center. The fitness chain is spread throughout Sweden and has become popular among fitness enthusiasts.

Borg is also a proud owner of several restaurants and hotels in Stockholm and launched his vodka brand named Pure Wonderborg. He also has his own tennis equipment company, which includes balls, rackets, and strings. He has also been involved in many real estate projects. Borg was appointed as the UNDP Goodwill ambassador to create global awareness about poverty and inequality.

Bjorn Borg House

Borg currently lives in a beautiful apartment in his hometown, Norrmalm, Stockholm, Sweden. At the start of his tennis career, he bought a house in Monte Carlo, Monaco. In 1984 he also bought a home in Ingaro which he sold in 2019 and made a huge sum of money off the sale.

Borg also purchased a home on Long Island close to New York, where he lived with his first wife, Simionescu. The home was designed by one of the renowned designers, Norman Jaffe. As per sources, the house had eleven bathrooms, seven bedrooms, a pool, and a theater. He also owns a villa in the upscale area of Sotogrande, Spain and a property in Djursholm.

Bjorn Borg Cars

Borg is a car lover and owns many expensive cars. He is the proud owner of Ferrari 307 GTS QV, which he bought in 1980. He also owns a 308 GTS Quattrovalvole.

Bjorn Borg Charity Work

Throughout his life, Borg has been involved in many charitable endeavors. He played a charity match for an organization in Las Vegas, Nevada. He again collaborated with the same charitable organization to manufacture clothes, where four percent of the sales went to a foundation.

Borg was also involved with the World Childhood Foundation, which was founded by Queen Silvia of Sweden. The charity aims to provide support to vulnerable and poor children across the world. He also supported the Swedish Childhood Cancer Foundation, which supports families and children affected by cancer. Borg organized many charitable tournaments for the organization to raise funds for the cause. He is associated with the Stockholm Resilience Centre, which deals with global challenges like climate change.