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Swiss watch brand TAG Heuer won't renew contract with Sharapova

Modified 20 Dec 2019, 06:37 IST
Tennis star Maria Sharapova signs a poster before launching her new TAG Heuer AQUARACER Steel & 18K Gold watch with diamonds and her new charity "The Maria Sharapova Foundation" at Bloomingdales in New York, August 22, 2006. REUTERS/Shannon Stapleton/Files

ZURICH (Reuters) - Swiss watch brand TAG Heuer is dropping its sponsorship of Maria Sharapova, it said on Tuesday after the Russian tennis star said she had failed a drug test.

"Maria Sharapova was under contract with TAG Heuer until December 31, 2015. We had been in talks to extend our collaboration. In view of the current situation, the Swiss watch brand has suspended negotiations and has decided not to renew the contract," the unit of French luxury goods group LVMH said in a statement.

(Reporting by Michael Shields; Editing by Alison Williams)

Published 08 Mar 2016, 14:45 IST
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