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adidas have announced that every baby born in Brazil today Tuesday, December 3, the day of the 2014 FIFA World Cup Brazil™ ball launch, will be given the special chance to receive an adidas brazuca ball.
There is a famous proverb in Brazil; ‘all Brazilian children are born with a football at their feet’ and in the build-up to the 2014 FIFA World Cup Brazil™, adidas will make this proverb a reality. adidas Brazil today launch “Eu sou brazuca” meaning “I am brazuca” where all children born in the country on December 3, 2013 will be entitled to receive a brazuca ball.
A series of “pop up nursery” distribution points have been created in the 12 FIFA World Cup™ host cities around Brazil to deliver the ball to newborns on the day, and parents, relatives and family friends will also be able to receive the ball on December 6/7 by simply submitting the birth certificate (www.adidas.com.br/eusoubrazuca) .
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adidas will unveil brazuca, the official 2014 FIFA World Cup Brazil™ match ball, this evening (3 December 2100hrs local Rio time) with a spectacular 3D light projection launch event held at the iconic Parque Lage in Rio de Janeiro.
brazuca was named back in September 2012 following a public vote in Brazil involving 1 million football fans; the name “brazuca” is an informal local term which means “Brazilian”, or to describe the Brazilian way of life.
