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The Indian division of Finnish mobile handset maker Nokia India have become a regional partners of Spanish giants FC Barcelona. An announcement in this regard was made today in the capital New Delhi. Nokia India also unveiled its new brand campaign for this association, ‘Tiki Taka with Nokia Lumia’, to broaden consumer engagement around club football. Barca is known for its own style of ‘Tiki Taka’ football, while Nokia is promoting its Lumia series of handsets through football. Through a specific campaign, Nokia India and FC Barcelona will reach out to football enthusiasts through retail, on ground activation, television, digital and social media.
“We believe that this association will bring fans closer to football and FC Barcelona like never before,” Nokia India Middle-East and Africa Senior Vice-President D. Shivakumar told the media.
It is the second football specific sponsorship and investment by Nokia India after they had sponsored Shillong Lajong FC a few seasons back and are currently attached to Cricket IPL team Kolkata Knight Riders.
“Asia is a very important region for us. In particular, we are really happy to be in India as football has emerged as the second most popular sport here. FC Barcelona is confident that this association with Nokia India will create an excellent platform for the Indian youth to engage with us, and bring the club closer to its Indian fans,” FC Barcelona CEO Antoni Rossich said.
