What film did Kyrie Irving promote?

Last Modified Jan 4, 2024 12:30 GMT
Kyrie Irving
Kyrie Irving

Kyrie Irving is one of the most charismatic figures in the modern NBA. On the court, Irving is renowned for his dazzling dribble combos, while his off-the-court outspoken attitude always causes controversies.

Drafted first overall by the Cleveland Cavaliers in 2011, Irving is known for his elite ball handling and scoring ability. His game-winning shot over Steph Curry in Game 7 of the 2016 NBA Finals is one of the most iconic moments in NBA history. Many fans call Irving as one of the most thrilling players to watch.

However, Irving's career has been marked by off-court drama and controversies. He once claimed that the Earth is flat, a statement that many found totally absurd. Furthermore, Irving raised eyebrows by endorsing conspiracy theories, including one from controversial figure Alex Jones.

The most significant off-court controversy involving Irving emerged during the COVID-19 pandemic. He refused to take the vaccine, resulting in a suspension that saw him miss a substantial part of the 2021/22 season. His stance gained further scrutiny when he started engaging with and liking Instagram posts from a conspiracy theorist claiming that "secret societies" were using vaccines to connect Black people to a master computer for a “plan of Satan.”

Kyrie Irving FIlm Promotion

Kyrie Irving promoted an antisemitic documentary called "Hebrews to Negroes: Wake Up Black America.”

Irving ignited a controversy after he shared a link on Twitter on October 27, 2022. The film is filled with conspiracy theories and controversial statements, prompting Rolling Stone to expose Irving’s antisemitic claims on October 28, 2022. Once this was revealed, Brooklyn Nets owner Joe Tsai expressed disappointment in Irving's support for the film, emphasizing the broader impact beyond basketball.

Despite owners condemnation, Irving defended himself on Twitter, claiming to be an "omnist" who respects all religions and denying the antisemitic label pushed onto him. Soon, the NBA released a statement condemning antisemitism, and as the controversy unfolded, Irving deleted the tweet on October 30, 2022.

Despite mounting criticism, Irving remained defiant for a week, stating in a press conference on November 3 that posting the documentary doesn't make him antisemitic. NBA Commissioner Adam Silver expressed disappointment in Irving's refusal to apologize for promoting offensive content.

Eventually, amidst the turmoil, the Nets franchise suspended Irving for a minimum of five games on November 3, citing his failure to disavow antisemitism at a media session. After Nets’ suspension sports giant Nike also terminated its endorsement deal with Irving, marking the end of a longstanding partnership.

Finally, Irving apologized on Instagram, expressing regret for causing pain to the Jewish community and acknowledging the offensive nature of the documentary. In subsequent developments, Irving met with NBA commissioner Adam Silver on November 8. Silver emphasized that while he didn't believe Irving was antisemitic, the damage caused by promoting hateful content was pretty bad.

FAQs

A: Kyrie Irving promoted the film "Hebrews to Negroes: Wake Up Black America" on Twitter. It was later revealed that this movie contains antisemitic content.

A: Nike terminated its endorsement deal with Kyrie Irving after he promoted the antisemitic film on Twitter. Nike believed Irving’s association with offensive content is incompatible with the brand.

A: The NBA released a statement condemning antisemitism without directly naming Kyrie Irving. The league expressed a commitment to combating hate speech and promoting equality.

A: Kyrie Irving defended his actions, asserting he was not antisemitic and labeling the criticism as unjust. He later apologized on Instagram, acknowledging the harm caused by his post.

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