How much did a Super Bowl commercial cost in 1984?

As per USA Today, a 30-second Super Bowl commercial cost $368,200 in 1984.

The Super Bowl has long been the standout event in the American sports calendar ever since it was created in 1966. The mere fact that 100s of millions of fans and consumers watch it every year has also made it an advertising superhub for many. So much so, that watching commercials in the modern age has become just as popular, if not more so, than the championship game itself. That was the case in the past as well as millions tuned in to watch the Los Angeles Raiders face off against the Washington Redskins, with ad space rising.

How much did a Super Bowl commercial cost in 1984?

As per USA Today, a Super Bowl commercial in 1984 cost $368,200 which was a significant decrease as compared to the previous year (1983)’s figure of $400,000. Despite that, the 1984 Super Bowl is still remembered for its Apple Macintosh commercial, directed by acclaimed director Ridley Scott. It helped establish the Super Bowl as a advertising superhub and was reflected by the fact that the cost of a Super Bowl commercial rose to $500,000 for the 1985 Super Bowl.

How much does a Super Bowl commercial cost in 2025?

As per Forbes, a Super Bowl commercial in 2025 will start at $7 million but brands were willing to pay upwards of $8 million for a 30-second slot. That is because Super Bowl LIX is set to attract over 120 million viewers on Super Bowl Sunday and Fox even managed to sell out the bulk of their ad space for the championship game in August. Yet, that hasn’t stopped brands and other companies from looking to capitalize on the attention the game was getting, with many still looking for slots which naturally has led to the increase in price.