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Aircel renews partnership with Chennai Open for three years till 2016

Press Release
677   //    06 Mar 2013, 15:17 IST

Chennai, March 06, 2013: The organisers of the Aircel Chennai Open today announced that Aircel, one of India’s leading telecom players, has extended its association with the tournament as its title sponsor until 2016. Aircel has been associated with India and South Asia’s only ATP World Tour event since the 15th edition of the tournament held in 2010.


Janko Tipsarevic of Serbia celebrates his win against Aljaz Bedene of Slovenia in their semifinal match of the ATP Chennai Open tennis tournament in Chennai.

The announcement of the three-year extension was made at the 18th edition of the event at Chennai’s SDAT Tennis Stadium last month by the Tamil Nadu Tennis Association (TNTA), IMG Reliance, operators and organizers of the Chennai Open, and IMG, owners of the tournament at the 18th edition of the event. The event witnessed an exciting line-up of Indian and International players including four top 20 players in action.

Speaking about the partnership with Aircel, M.A. Alagappan, President, Tamil Nadu Tennis Association said, “The Chennai Open is proud to announce the extension of its partnership with Aircel for three seasons starting 2014. We are privileged to have received committed assistance from a leading telecom player like Aircel and thank them for the invaluable support. The Tamil Nadu Tennis Association looks forward to continuing to give the India and the world’s leading players a great playing platform and the people of India a fantastic opportunity to enjoy quality tennis right here in Chennai.”

Fernando Soler, Head of Tennis, IMG Worldwide said, “We are pleased with the extension of Aircel’s contract with the tournament. With this, the road is now set for Chennai to witness three more seasons of exciting tennis action. Thanks to the support received from all our partners and stakeholders, we will continue to provide Indian talent with a great platform to showcase their skills and play against the best in the world. We look forward to Aircel Chennai Open 2014 and beyond.”

Ashu Jindal, Chief Operating Officer, IMG Reliance said, “We’re delighted that Aircel has extended its tournament contract for the next three seasons, this extension is a testament to the value the tournament provides its stakeholders and we are looking forward to working with Aircel to take the tournament to even greater heights. The Aircel Chennai Open has played an important role in growing the sport of tennis in India and this would have not been possible without the relentless support from our title sponsor since 2010 – Aircel, the Government of Tamil Nadu, our sponsors and all stakeholders.”


The USD 430,000 Aircel Chennai Open, owned by IMG and operated and organized by IMG Reliance, is India and South Asia’s only ATP World Tour event. Started in 1996, by IMG, a global leader in sports management and marketing, the tournament has completed sixteen successful years of existence, branding Chennai and India on the global tennis map thus creating a legacy of sorts of promoting international tennis in India. Winner of the prestigious ATP’s Player Services Award of Excellence (2006) for its outstanding organization and wonderful hospitality towards the participants and ATP’s Best Marketing Award (2008), the event has acquired the status of a much sought-after tennis event for both players and fans alike in the International tennis circuit. The tournament is conducted in Chennai under the aegis of the All India Tennis Association (AITA) and is organized with the active collaboration of the Sports Development Authority of Tamil Nadu (SDAT) and Tamil Nadu Tennis Association (TNTA).

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