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Bangalore (March 20, 2014) — Nike, the official apparel sponsor of the Board of Control for Cricket in India (BCCI), presents the limited-overs uniform that Team India will wear this cricket season.
Nike’s Team India kit draws inspiration from the passion and support fans have for cricket and the national team. The uniform is a striking contemporary blue, with a textured, premium finish. Designed to enhance the modern requirements of the game and its players, the jersey has a dynamic fit tailored to the athlete’s body, a result of 3D body mapping of the world’s top athletes and insights gleaned from collaboration with the Indian Cricket team. Players expressed the desire for a jersey that moves with them and is comfortable enabling a complete focus on their game. The jersey is accented with a cutting edge graphic on the shoulders.
Bob Coombes, Vice President and General Manager, Nike India Pvt. Ltd., said, “The country’s love for the sport and its team is what drives us to deliver our very best in technology and design to Cricket India. This kit combines superior lightweight performance made from 100 percent recycled polyester, causing minimal impact on the environment while ensuring that the design aptly reflects the winning attitude of the team. We stay committed in our endeavour to deliver the best and continue to wish our Men in Blue greater success in the coming tournament.”
Indian players will wear this kit for the new season
In keeping with Nike’s Better World philosophy, Team India’s kit is constructed with 100 percent recycled polyester fabric that is lightweight, reinforced with increased stretchability and enhanced moisture-wicking capabilities. Improved ventilation zones provide additional comfort and cooling.
The four-way stretch pants for Team India complete the kit. The pants feature a more streamlined, shrink-wrap fit for better movement on the field. A woven fabric has been introduced to help athletes move better and enhance durability.
The Team India kits are now available at select Nike retail.
