Atlético Mineiro signs sponsorship deal with TIM

Campeonato Brasileiro Série A club Atlético Mineiro has signed up a sponsorship deal with Italian telecommunications firm TIM.

The contract runs through 2014.

Atletico became South American champion defeating Paraguay’s Olimpia in last month’s Copa Libertadores final and also finished runner-up in 2012 Campeonato Brasileiro Série A.

Under this contract, the club will provide TIM with branding inside squad numbers on the back of Atletico’s shirts.

TIM is the second largest telecommunications company in Brazil with a market share of 27.12% and is also sponsoring 13 other football clubs in Brazil.

Livia Marquez, director of advertising and brand management at TIM Brasil said: “Partnering with a club as important as Atletico is a fundamental part of our platform to support football. This sponsorship, we will appropriate a special space on the shirts – the numbers – they represent a host of star players, moments, unforgettable games and wins.”

Adriana Branco, executive director of Atlético Mineiro, added: “We are delighted to bring to our list of sponsors a multinational company that already has a tradition of supporting the sport and we hope this partnership continues for a long time.”