'%20x='0'%20y='0'%20height='100%25'%20width='100%25'%20%0A%20%20%20%20%20%20%20%20%20%20xlink%3Ahref='data:image/jpg;base64,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'%3E%3C/image%3E%3C/svg%3E)
Mumbai 28th April 2014: Hot on the heels of agreements with FIFA World Cup 2014 and Real Madrid CF, licensing and brand management agency Dream Theatre Pvt. Ltd are in the news again, this time to announce their partnership with Adidas to develop the licensing business of Italian footballing giants, AC Milan in India. Acquiring its third partnership in sports licensing, Dream Theatre firmly cements their position as pioneers of the sports licensing business in India.
AC Milan is the second most successful football club in European football with 7 Champions league titles. In addition to this, they are also the second most successful club in Italian football having won 18 league titles. Their success on the pitch with football superstars like Mario Balotelli and Brazilians Kaka and Robinho have made the club one of the most recognizable brands in modern football. The popularity of European football leagues, which is broadcasted on satellite channels, has mushroomed among India’s affluent middle class, which has resulted in AC Milan’s large fan base.
The association with Adidas to develop AC Milan’s licensing agreement will promote a range of merchandise’s across categories such as sporting goods, apparel, gifts and novelties, toys and games, electronics, back to school, stationery, home ware, home furnishing, personal care and more. Dream Theatre has started the process of looking for optimum licensing partnerships across these categories. The licensed merchandise’s will be available at leading retail chain stores, department stores and standalone outlets, along with popular e-commerce portals. The products will be easily accessible across India with prices ranging from Rs. 250 to Rs. 3000.
“We are very excited to partner with Adidas to develop the licensing business of AC Milan in India. This constitutes as the third venture in the sports licensing domain. The popularity and interest for football has grown exponentially over the last five years and these are exciting times to be involved with the sport in such a capacity. As an audience, we can expect to see a wide range of licensed AC Milan products across several categories,” says Jiggy George, CEO and Founder, Dream Theatre.”
About Dream Theatre Pvt. Ltd.: - Dream Theatre is a brand management and licensing agency that creates and manages iconic brands in the kids and youth space in South Asia. Dream Theatre represents Warner Bros. Consumer Products for core portfolios of Promotional Licensing, Food and Beverages and Personal Care. In addition, for all licensing categories and portfolios, Dream Theatre represents, Angry Birds by Rovio, DreamWorks Animation, Discovery channel brands, Noddy, Sanrio for Mr. Men Little Miss and World Wrestling Entertainment. Dream Theatre’s latest forays are with sports brands like FIFA & Indian superhero Krrish-3.” For further information, please visit the website: www.dreamtheatre.co
