English FA extends partnership with Big Cola in Asia

The Football Association has extender their alliance with the flagship product of Peruvian multinational beverage company AJE. The partnership, which was renewed by Total Sports Asia, will now include the remainder of the 2014 World Cup qualifying campaign and the FA’s 150th anniversary.

As per the agreement, Big Cola, in addition to being an official partner to the England team in Thailand, Vietnam, Indonesia, India, Laos and Cambodia will reach out to Malaysia as well as Myanmar, with the help of the new deal.

“We are delighted to strengthen our brand presence outside the United Kingdom and continue working with Big Cola,” said Sean McAuliffe, global head of business development at the FA. “Asia is a market of increasing importance for us and working on partnerships with brands like Big Cola increases our presence in the region and is a great avenue for our Asian fans to support the team.”

AJE’s chief marketing officer, Jorge Lopez Doriga added: “We have been very pleased with our partnership with the FA in Asia over the past couple of years. Our Big Cola brand is now strongly associated with English football, and football fans in the region continue to think big thanks to our promotions and campaigns with the FA.”

Big Cola’s immediate goal is to promote their brand with the help of social media and co operate with the FA to expand their fan base via digital and mobile channels.

Source: Sports Pro