Photos: Logan Paul and KSI make PRIME partnership with UFC official at UFC 284 in Perth

Logan Paul and KSI-owned sports drinks brand PRIME recently signed a multi-year global marketing partnership with the UFC. Confirming the deal, Paul recently tweeted a picture of himself with UFC boss Dana White and wrote:

"Prime just became the Official Sports Drink of @UFC"

Ahead of their upcoming UFC 284 event in Perth, the promotion has updated its banners and cage canvas with logos of the YouTuber-turned-boxer duo's PRIME sports drink. Sharing images of the same on his official Twitter handle, Logan Paul wrote:

"On the canvas 🤯 still can’t believe Prime is the Official Sports Drink of@UFC"

Check out the images posted by Logan Paul below:

The UFC's partnership with PRIME will give the sports drink significant visibility inside the octagon. The two corners of the octagon will now be known as PRIME hydration recovery zones, and the cornerman stool will bear the PRIME brand.

Additionally, PRIME will be the exclusive presenting sponsor of all UFC pay-per-view weigh-ins and the official partner of the UFC Performance Institute. Speaking of the new deal with the Paul and KSI-owned company, Dana White had this to say:

“We’re excited to name PRIME the official sports drink of UFC and an official partner of the UFC Performance Institute. Logan and KSI have worked hard to build PRIME into the best-tasting, hottest sports drink on the market. With their massive social media following and UFC’s global reach, we’re going to get the PRIME brand in front of hundreds of millions of fans all over the world.”

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Logan Paul's Prime is paying fighters with low payouts to promote the brand, claims Kevin Holland

Kevin Holland has publicly called out Logan Paul's company, PRIME, over their alleged low wages given to fighters for promotional purposes. This comes at a time when Logan's brother Jake Paul has been outspoken about his desire for the UFC and Dana White to provide more equitable pay and improved welfare for fighters.

Appearing in a recent interview with Real Eyes Recognize podcast, Holland said:

"These guys say that they are going [to be] fighter advocates right? They're all about fighters getting paid more. Well, these f**kers are trying to send me merchandise and other fighters merchandise to rep [represent] them, but they don't want to pay any f**king money."

Adding further, 'Trailblazer' said:

"I think they offered Oren [Kevin Holland's manager] like $600 for a main page post. I don't know if this was the company or not, it's either they offered $600 or no money at all for a main page post which is pretty f**king low."

Check out Kevin Holland's criticisms for Logan Paul's recent deal with the UFC in the post below: