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Mancester City prior to their Barclays Asia Trophy Final match versus Sunderland at Hong Kong Stadium (Getty Images)
Manchester City Football Club have a new partnership with GAIN Capital Holding Inc. The deal will see the online trading services provider become City’s Official Online Trading Partner. GAIN Capital’s online trading brand FOREX.com, will be creating exclusive behind-the-scenes content for the Sky Blues as part of this deal.
The partnership is set to give GAIN key insights into the functioning of City, as a football clubs as well as providing a view of how the club is run via the players, business operations and backroom staff.
Manchester City captain, Belgian Vincent Kompany was present at the announcement and was also unveiled as FOREX.com’s Global Ambassador.
“The partnership between GAIN Capital and Manchester City is extremely fitting, as both organisations share similar values and target core audiences in growth regions around the world.” – said Kompany.
Tom Glick, Chief Commercial and Operating Officer for Manchester City Football Club, added: “GAIN Capital and Manchester City are both leaders in our respective fields, and our partnership is rooted in the recognition that the fundamental elements of success in football and trading are the same: strong preparation and superior execution. GAIN’s plans to leverage this connection are unique in sports sponsorship and we look forward to working with them.”
This sentiment was also shared by GAIN Capital’s Chief Marketing Officer, Samantha Roady, who added: “We are extremely pleased to partner with Manchester City. Besides being one of the most prestigious football clubs in the world, they are leading the way in digital innovation among sports brands.”
“As an online business, we are excited by the opportunity to work closely with Manchester City to explore innovative ways to leverage our respective digital and social media presences to build our brand among football fans across the globe.” reported FC Business.
Just like their rivals Manchester United, City too have been on a sponsorship signing spree in the last couple of weeks. Last week, they announced a 3-year deal with an Human Relations firm called Hays and also decided on an extension with global video game major, Electronic Arts Inc. EA SPORTS is the club’s official gaming partner too.
The club has also undertaken 2 regional sponsorships in the Asia Pacific region, both in Thailand – est Cola and GS Battery.
