Keon Coleman's NIL Deal

Keon Coleman, an Opelousas native, ran the second-slowest 40-yard dash (4.61 seconds) out of all the receivers in a separate combine. The 4-star recruit also played basketball, along with football, during his school days at Opelousas Catholic School. He played in 10 games for Michigan State University as a freshman in 2021 and hauled in seven catches for 50 yards and a touchdown. He also played basketball in the same season and appeared in six games. In 2022, he achieved a career-high 798 receiving yards, putting him in the lead for the team.

In 2023, Coleman transferred to the Florida State Seminoles and led the team's receiving core in all major categories by amassing 50 receptions for 658 yards and 11 touchdowns. He was a semifinalist for the Biletnikoff Award and named to the First Team All-ACC in 2023, finishing his college career with 115 receptions and 19 touchdowns. The Buffalo Bills selected Coleman with the 33rd overall pick in the 2024 NFL Draft. After starting with the 28th pick in the first round, the Bills moved down a few positions. In June 2024, Coleman agreed to a four-year contract with the Bills.

What is Keon Coleman’s NIL Deal?

Keon Coleman’s NIL deal is $879k, as of August 2024, as per On3. This includes a roster value of $564k and an NIL value of $315k. He is 31st in college football NIL rank, and 40th in the NIL 100. He has a massive reach on social media, with 216k total followers among all platforms, including 173K on Instagram, 29K on TikTok and 13.3K on Twitter, as of August 2024.

Coleman signed a NIL contract with the Florida State-based NIL collective The Battle's End in late 2023, under the exclusive marketing representation of Just Win Management. The former four-star recruit released T-shirts and long-sleeve shirts with the words "Keon County" in garnet and gold while playing in Leon County, which is home to Florida State.

An athlete's NIL worth is determined by a proprietary algorithm called the On3 NIL Valuation, which uses dynamic data points aimed at three main categories: exposure, performance, and influence. Even though the system takes deal data into account, it does not determine an athlete's NIL worth for the duration of their career or track the value of NIL deals they have. The On3 NIL Valuation forecasts a maximum of 12 months into the future and determines the athletes' optimal NIL opportunity in relation to the entire NIL market.

Keon Coleman’s Endorsements

Keon Coleman has done quite well for himself off the field, too. The two-year starter has signed quite a few NIL deals after transferring to Florida State. He partnered with The Athletic Collection and Raising Cane’s in September 2023. He also inked a deal with Tallahassee DCJ in October 2023. He also shook hands with SANIL Camps, which held Keon Coleman Youth Football Camp on December 16, 2023.

Keon Coleman's NIL deal tracker as of August 2024, according to ON3, is as follows:

Date	Details
11/27/23	Keon Coleman Youth Football Camp
10/23/23	Florida State's Keon Coleman lands Jeep thanks to NIL deal with Tallahassee DCJ
10/06/23	Florida State's Keon Coleman partners with Raising Cane's in latest NIL deal
09/06/23	The Battle's End
09/05/23	The Athletic Collection
8/14/23	Florida State's Keon Coleman signs NIL representation