WWE: Huge SummerSlam marketing plan exposed by marketing officer, talks PPV and WWE Network

WWE Chief Revenue and Marketing Officer Michelle Wilson

WWE’s Chief Revenue and Marketing Officer Michelle Wilson recently spoke with Multichannel News. Below are a few highlights:

WWE Network going global

“Our decision to make the U.S.-based WWE Network available globally makes the whole proposition of the network scalable, so we’re very excited to make this available to 170 countries. It gives us the ability to bring on new subscribers quicker than we were anticipating. We continue to believe that the network will give us the opportunity to transform our business model.”

WWE and pay-per-view now

“We’re still generating a fair amount of PPV buys to the point where In Demand still wants to be in business with us. We still think it makes good business sense to be in business with the cable operators.”

The article noted that WWE’s marketing plan for SummerSlam is backed by a multi-million dollar campaign that will feature ads on more than 20 major cable networks plus global digital advertising with Google and YouTube for the first time. Wilson said of the plan:

“We made a major investment around SummerSlam because we know the opportunity to bring in subscribers is much greater that it was in the past.”