What is True Religion, the denim brand Russell Westbrook was made Marketing Creative Director of? All you need to know

Russell Westbrook is one of the most iconic NBA players. Even though he is no longer in his prime, the LA Lakers point guard has a particular sense of fashion that has drawn a lot of attention.

Due to his fashion, the two-time scoring champion has been affiliated with many different brands. In 2015, he joined True Religion as its Creative Director. The brand, which was founded in 2002, has collaborated with several athletes, and there is no doubt that Westbrook was the right choice.

The collaboration between the clothing brand and the NBA superstar has resulted in several new pieces of clothing. These can be ordered from the brand's official website.

---

What is True Religion, the brand that hired Russell Westbrook?

The brand that hired Russell Westbrook was founded in 2002. It emerged in Los Angeles, California, and brought a new style of denim. Their designer jeans are made of premium denim and can be bought in numerous stores across the United States.

In 2005, the brand opened its first flagship store in Manhattan Beach, California. True Religion also eventually launched its official website where visitors can browse and order all of the products.

The clothing brand signed Westbrook in 2015.

The company dealt with some issues in late 2010s. True Religion filed for bankruptcy in both 2017 and 2020, but it appears that the situation is much better now.

You may be interested in reading: 5 times Skip Bayless’ Twitter caused a storm in the NBA featuring a confrontation with Russell Westbrook, and more

After drastic changes in management, sourcing and pricing, the company has bounced back in the past few years.

---

The business is very profitable at the moment

Michael Buckley, the Chief Executive Officer of the company, has managed to make the company profitable once again. Despite closing more than 20 stores across the nation in 2017, True Religion bounced back in 2020.

You may be interested in reading: 3 instances where Russell Westbrook’s wife, Nina, has been edgy with the media

After filing twice for bankruptcy in less than four years, the company seems to be doing much better now. The brand the LA Lakers guard signed with has completely changed its strategy. Due to this, it's made a lot of profit lately.

Paul Pogba, a soccer star, was affiliated with True Religion as well.

Here is what the True Religion CEO said in his interview for Women's Wear Daily in October 2021:

“Our vision is to double the size of the business over the next four years,” Buckley said. “This year, we will do roughly $235 million to $245 million in revenue, from $151 million last year."

“The business is super profitable, probably one of the most profitable companies in this space,” he added.

True Religion used to sell $300 jeans at high-end stores. The price of these items has drastically decreased lately and some of them cost even under $100 during promotional periods.