Sachin Tendulkar buys stake in UAE travel portal

Sachin Tendulkar has become a stakeholder in a UAE travel website Musafir.com and will also be the brand ambassador for the website.

This move to partner with Tendulkar, arguably the greatest batsman of his generation, is believed to have strengthened Musafir.com since its inception in 2007. The company is known for offering deals on flights, hotels and holidays packages, and has expanded its business to holiday lounges across the UAE.

Musafir.com sees Tendulkar as the perfect face to represent their brand. They believe the Master Blaster, who has so many achievements over his career, represents Musafir.com’s vision to become the leading travel website in the region.

The partnership includes a major global marketing campaign that will include print, radio, television and outdoor media, in which Tendulkar invites the world to “Stop dreaming. Start traveling” – a punch-line created by Musafir.com.

“Our aim is to invite our customers to think beyond the ordinary and to aspire for the extraordinary,” said Musafir.com Managing Director, Sachin Gadoya. “This partnership is part of an integrated campaign that we are launching, and is supported by a major upgrade to our website to make it even more user-friendly.”

Tendulkar, on the other hand, said he is happy to be aligned with Musafir.com and appreciated the campaign for encouraging people to live out their dreams.

“I love the thought of building on dreams, because it’s helped me reach places in my life that were once thought to be impossible.”

“We have steadily grown over the years to offer a unique travel experience to our customers. As we evolve in our partnership with Sachin Tendulkar, we’ll continue to offer newer and more exciting travel planning experiences to our customers,” Gadoya signed off.