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From the 2015/16 season onwards, the Bundesliga will be available in all North and Latin American nations, as well as almost all of Asia, thanks to a deal between the DFL (German League Association) and 21st Century Fox.
The agreement means the Bundesliga will be available in markets as diverse as the USA, Brazil, Indonesia, Japan and Thailand. European countries Italy, the Netherlands and Belgium will also now have access to the German top flight on television.
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“These agreements confirm that the Bundesliga has legitimately evolved to become a top international sports media property,” said chief executive of the DFL Christian Seifert.
“21st Century Fox is a global-scale partner that provides German soccer opportunities for worldwide exposure and future growth. We welcome these agreements as an expression of faith in the Bundesliga’s continued development over the coming years.”
“Both on and off the pitch, the Bundesliga has grown to become one of the preeminent soccer leagues in the world,” added James Murdoch, deputy chief operating officer of 21st Century Fox. “We look forward to partnering with the DFL over the next five years to leverage our unrivaled global portfolio of sports channels to bolster the Bundesliga brand in every corner of the globe.”
In total, the agreements cover 80 countries or territories on four continents and will span three units of 21st Century Fox — Fox International Channels, Fox Sports and Sky Italia. Under the terms of the agreements, 21st Century Fox will be granted exclusive rights, subject to certain reserved rights, to the Bundesliga in the Americas and Asia, excluding India and the Oceania region as well as Italy, the Netherlands and Belgium.
The agreements reached for the Americas and Asia span a total of five seasons, beginning in 2015/16 and ending with the 2019/20 campaign includes rights to all 306 Bundesliga matches each year, as well as the DFL-Supercup and the Bundesliga Relegation Playoffs. For the European nations, the two parties have agreed on a deal spanning the 2015/16 and the 2016/17 seasons.
