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French giants Paris Saint-Germain have agreed a new sponsorship deal with male skincare brand, Nivea Men, for the next three years.
As a part of the deal, Nivea Men will advertise on the pitch-side hoardings at PSG’s home ground and will also be promoted in television advertisements and other digital platforms.
“The partnership with Paris Saint-Germain is unique. It associates the desire to always strive for more and take care and pride in oneself and overcome daily challenges,” said Helen Willems, the president of Beiersdorf France.
The deal was announced on Friday and PSG’s chief operating officer Jean-Claude Blanc said that the club was delighted with the deal.
“We are delighted to welcome such a recognised brand as Nivea Men to the club and we are convinced that this partnership will reinforce the attractiveness of the brand to our players and supporters alike,” he said.
