Serena Williams' biggest sponsors: From Nike to Gucci

Serena Williams is one of the greatest tennis players of all time and through her popularity, she has also built herself as a powerful brand that reaches beyond the tennis court. The 23-time Grand Slam champion elegantly balances her life as an entreprenuer and a mother of two.

The former World No. 1 earned nearly $95 million in prize money before hanging up her racquet in 2022. As per Forbes, her net worth in 2023 was $290 millions.

Williams turned producer with the launch of her multimedia company Nine Two Six Productions. She released a children's book and owned a stake in the Miami Dolphins, all in 2022 and 2023.

The tennis legends is also the face of some of the top global brands across industries. Lets look at some of the biggest brands endorsed by Serena Williams.

#1 Gucci and Audemars Piguet

Williams, known for her impeccable sense of style, starred in Gucci's campaign The Beloved Show in 2022 and the duo continue to enjoy a good partnership. She is often seen carrying the Italian fashion houses' accessories including their travel bag and pearl jewlery at the 2023 Met Gala.

The 6-time US Open champion sported an Audemars Piguet Royal Oak watch on-court throughout her final 2022 US Open run. She has been endorsing the brand since 2014.

#2 Remy Cointreau and Anheuser-Busch InBev

Williams endorses two liquor brands - French spirits group Remy Cointreau and AB Inbev's Michelob Ultra. AB Inbev is rooted in the US market with it's brands like Budwieser and Corona. In contrast, the European cognac specialist is making it's inroads into it with an entirely different product offering.

Serena Williams pulled off what few can by appearing in ads for the two separate brands in the same category during the 2023 Super Bowl. The advertising world remained abuzz with the news for days after the ads premiered at the coveted time-slot.

#3 Nike, Wilson Sporting Goods, Gatorade and Tonal

Serena Williams sports a denim miniskirt by Nike at the 2004 US Open

Nike signed on the tennis legend after her contract with Puma ended in 2003. The partnership produced some of the most high-fashion on-court outfits seen in the game. These include a unitard at the 2021 Australian Open as a nod to late athlete Florence Griffith Joyner and a denim miniskirt at the 2004 US Open. The partnership wrapped up in 2019.

Keeping the 7-time Wimbledon champion's athleticisim to the fore, Wilson Sporting Goods, Gatorade and Tonal have sponsored Williams.

#3 Walt Disney and Ford Motor

During her final appearance at the 2022 US Open, Williams turned to the cameras and announced 'I'm going to Disney World!'. The phrase used as an advertising slogan by Disney put Williams in line with other greats across sports to endorse the brand in similar fashion.

Another top American brand endorsed by Williams is the Ford Motor company. She appears in commercials for the brand's famed Lincoln car.

#4 Other brands that sponsor Serena Williams

Williams shared her own struggles with migraine and finding relief in a commercial for AbbVie pharmaceuticals' drug, Ubrelvy. She partnered with Dashdoor to design a unique gift that the brand delivered to their members. Dashdoor donated $10 (up to $50,000) for every wrapping paper claimed to The Yetunde Price Resource Center.

Serena Williams also endorsed fintech company Block Inc's money transfer service to provide women and people of color with financial access to bitcoin.