How much is Dillon Mitchell’s NIL deal worth?

The NCAA is one of, if not, the best places for young athletes to come out and showcase their talents. Dillon Mitchell is one such player who has used this platform to his advantage. Playing for the Texas Longhorns, the high-flying Mitchell is one of the biggest and brightest stars the NCAA has to offer.

Thriving in transition, the Texas sophomore is more than capable of generating highlight reel-worthy plays that capture the fans' eyes and imagination. Mitchell is also an elite finisher around the rim, having a wide array of fancy finishes in and around the basket. Being the Jordan Brand classic MVP, Mitchell received much attention from scouts and was a highly sought after and recruited prospect for many colleges.

With his popularity amongst fans and his explosive high leaping ability, Mitchell was able to land high-quality NIL deals.

Dillon Mitchell NIL and endorsement deals

Dillon Mitchell entered the NCAA scene and immediately captured a name for himself by signing NIL deals to help improve his brand. Starting every game, Mitchell has averaged 6.5 points and 5.0 rebounds while the Longhorns have been one of the best teams in the West Coast Conference (WCC). Mitchell signed with CAA for NIL representation in June 2021 and is currently valued at $94K, ranking him 81st in the country. He also signed with Armani as a brand ambassador in the same month. He is followed by more than 32K people on social media, with 31K on Instagram, and is quickly becoming one of the more popular and exciting players in his draft class. Mitchell is slated to be a mid to late first-round pick but with how quickly he’s improving, his stock can rise and he can end up being a lottery pick. That will be very important for his brand and net worth, allowing him to sign and land more deals with multiple companies.