How much is Riley Leonard's NIL Deal worth?

Riley Leonard is an American football quarterback who took his team Notre Dame Fighting Irish to the National Championship game in 2025. Riley Leonard attended Fairhope High School, where he played both, football and basketball. He earned multiple scholarship offers from notable programs like Nebraska and Syracuse but ultimately chose to commit to Duke University to pursue college football.

He started his college career in 2021 at Duke University, where he played in seven games and made one start as a true freshman, as reported by Notre Dame Athletics. He completed 37 of 62 passes for 381 yards, with one touchdown and one interception. His sophomore season in 2022 marked a turning point as he was named the starting quarterback. That year he led Duke to a 9-4 record, as per Pro Football Focus (PFF). Leonard completed 250 of 392 passes for 2,967 yards, achieving a remarkable 20 passing touchdowns against just six interceptions. He also demonstrated his dual-threat capability by leading the team in rushing with 699 yards and 13 touchdowns, making him one of only three FBS quarterbacks that season to surpass 2,900 passing yards and 695 rushing yards (via Notre Dame Athletics).

Riley Leonard NIL Deal 2025

Leonard’s NIL valuation stands at $1.6 million as of February 2025. He ranks at 32nd place in the NIL top 100 and #22 in the College Football NIL Rank (via On3).

Riley Leonard Deal Tracker

According to On3, Leonard’s NIL portfolio includes partnerships with well-known brands such as Gillette, Rhoback, Great Clips, Dick's Sporting Goods and EA Sports.

Leonard also signed a $100,000 deal with Rhoback, an activewear company that has emerged as a significant player in the NIL landscape, as per On3. The following table compiles Riley Leonard’s endorsements, as of February 2025.