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While WWE Superstars fight in the ring for the top spot, they also compete for popularity on Instagram.
Many WWE Superstars are now using the platform to boost their popularity. They post a variety of content, including dancing videos, workouts and photoshoots. They also hold Q&A sessions, among other activities.
Popularity on Instagram is now often translated into money. Celebrities, athletes and influencers make fortunes through paid advertisements and other means. An Instagram post could lead to over a million dollars for some.
Former and inactive wrestlers currently dominate the list of most popular WWE Superstars on Instagram. Surprisingly, the first active wrestler on the list comes at number seven in Randy Orton, who has 6.1 million followers.
Here are the most popular WWE Superstars on Instagram.
#5. WWE Hall of Famer Brie Bella - 8.1 million Instagram followers
Although she retired nearly three years ago, Brie Bella is still more popular on Instagram than all active WWE Superstars. She has 8.1 million Instagram followers, about two million ahead of Triple H, who comes in at number six among the most popular WWE superstars on Instagram.
Brie's Instagram posts mostly revolve around her kids. She occasionally posts photos of herself with her husband Daniel Bryan and her twin sister Nikki, in addition to a few photoshoots.
The former Divas Champion also uses her Instagram to recommend books to her followers and advertise a few products.
Brie Bella has not competed in WWE since October 2018. She teamed up with her twin sister Nikki and Ronda Rousey in her last match to defeat The Riot Squad (Liv Morgan, Ruby Riott and Sarah Logan) in a 6-person tag team match on Monday Night RAW.
Brie Bella recently entered the WWE Hall of Fame alongside her sister Nikki. They made an appearance at WrestleMania 37 and got into a heated confrontation with Bayley.
According to Daniel Bryan, Brie and Nikki would like to return to WWE and capture the Women's Tag Team Championships:
"I don’t think my wife [Brie Bella] would come back until maybe next year or something if she does. I think her and her sister [Nikki Bella] want to do something together. With the whole time they wrestled, there was no Women’s Tag Team Championships. To them, that’s really cool [they now exist]. So yeah, that may happen," he told talkSPORT’s Alex McCarthy
The Bella Twins confirmed their desire to return to chase the Women's Tag Team titles when they made an appearance on Entertainment Tonight. The Bella Twins' return to WWE now seems to be just a matter of time.
#4. WWE Hall of Famer Nikki Bella - 9.9 million Instagram followers
Nikki Bella is a little more popular on Instagram than her twin sister Brie. The former Divas Champion has 9.9 million Instagram followers and comes in as the fourth most popular WWE Superstar on Instagram.
Nikki usually posts videos of her day-to-day activities, personal photos, photoshoots, and advertisements for different products. She also posts her workout videos, sharing her journey to get back into shape following childbirth with her followers.
The 37-year-old has gained millions of followers for several reasons, including her long WWE career and her starring in Total Divas and Total Bellas. However, she is still a little far away from the next entry.
Nikki Bella's last televised WWE match came at Evolution nearly three years ago when she challenged Ronda Rousey for the RAW Women's Championship but came up short. The Fearless one recently entered the WWE Hall of Fame alongside her sister Brie.
The WWE Hall of Famer is eyeing a return to WWE alongside her sister. However, she has revealed that she is not yet medically cleared.
#3. Former WWE Superstar Ronda Rousey - 13.5 million Instagram followers
Ronda Rousey is the third most popular WWE Superstar on Instagram. She debuted in WWE in 2018 and dominated the women's division for over a year. Although she did not spend much time inside the world's number one sports entertainment company, she made a huge impact.
The Baddest Woman on the Planet defeated top superstars and legends such as Mickie James, Charlotte Flair and Nikki Bella during her short WWE stint. The 34-year-old also won the WWE RAW Women's Championship after defeating Alexa Bliss at SummerSlam in 2018 and held the title for nearly eight months.
In addition to being a former WWE Superstar, Ronda Rousey is a UFC Hall of Famer and a successful Olympian. She has also had a few acting roles in movies like Mile 22, Furious 7 and The Expendables 3.
Rousey's success on all these different stages has gained her 13.5 million followers. She is one of only two WWE superstars on the 2021 Instagram rich list. According to HopperHQ, she can command $73.1K per post.
Rousey has been away from WWE since WrestleMania 35 when she lost her RAW Women's Championship to Becky Lynch in a triple threat match. The Baddest Woman on the Planet left WWE to start a family. She is now pregnant with her first child with her husband, Travis Browne.
#2. WWE Legend John Cena - 15.3 million Instagram followers
John Cena might be the greatest WWE Superstar of all time, but he is not the most popular wrestler on Instagram. Cena comes in at number two on this list with 15.3 million followers.
Unlike most WWE Superstars, Cena rarely uses his account to share personal content. He takes a different approach to Instagram, as he illustrates in his account description:
"Welcome to my Instagram.These images will be posted without explanation, for your interpretation. Enjoy."
Cena posts random, mostly non-wrestling-related, content to his Instagram. His latest wrestling-related post was a photo of CM Punk during his famous pipebomb on the tenth anniversary of the historic WWE moment.
The 16-time world champion recently confirmed he would be returning to WWE without giving an exact date. He told Chris Van Vliet that he is looking forward to wearing his ring gear again:
"I can tell you this, I very much look forward to wearing jorts again, it's been too long."
Cena's last WWE match came at WrestleMania 36 when he lost against The Fiend Bray Wyatt in a Firefly Fun House match.
#1. WWE Legend The Rock - 250 million Instagram followers
The Rock is the most popular WWE Superstar on Instagram. He has over 250 million followers and topped the Instagram rich list until soccer superstar Cristiano Ronaldo recently stripped him of his position. The former WWE Champion can command nearly $1.52m per post.
The Brahma Bull's Hollywood fame has gained him tens of millions of fans over the years. He is the second WWE Superstar on the 2021 Instagram rich list, alongside Ronda Rousey.
The Rock posts various content, including workout videos, photoshoots, personal photos with his kids, and even his cheat meals. He also posts advertisements for different products and his films.
The Rock officially announced his retirement from pro wrestling in 2019 during an interview on Live With Kelly & Ryan:
"I quietly retired from wrestling because I was lucky enough to have just a really wonderful career and accomplish what I wanted to accomplish."
The People's Champion wrestled his last match in WWE against Erick Rowan over five years ago at WrestleMania 32. The bout lasted only six seconds after The Rock hit his opponent with the Rock Bottom and pinned him for the victory.
