Khabane Lame, known popularly as Khaby Lame, is a Senegalese social media personality who lives in Italy. Lame’s claim to fame is his signature silent TikTok videos, wherein he mocks and parodies overcomplicated ‘life hack’ videos by performing the same task in a much simpler way. He has an estimated net worth of $16.5 million as reported by Forbes.
After losing his job during the COVID-19 lockdown, Lame decided to pursue his passion and started posting videos on TikTok. He is the most followed Italian TikToker and, as of writing this article, Lame is the second-most followed account on TikTok.
Within a year of him posting his videos on TikTok, he appeared as a co-star for Italian giants Juventus F.C’s when they announced the signing of Manuel Locatelli. Lame was a special guest at the Venice Film Festival for the premiere of Lost Illusions, a French movie by Xavier Giannoli.
Lame is now the face of Hugo Boss after he signed a multi-year deal with the fashion giants and was featured alongside boxer Anthony Joshua, Raphael Varane, model Hailey Bieber, etc. in their #BeYourOwnBOSS campaign. Lame features on Forbes list of 30 under 30 in their arts and culture category at number 22. He was recently selected by the Cannes Film Festival to judge the inaugural #TikTokShortFilm challenge.
Khaby Lame is a Senegal-born Italian social media personality. He's famous for making videos on TikTok that mock complicated “life hack” videos. In 2022, he was ranked among Fortune's 40 Under 40 and Forbes' 30 Under 30. He has also served as a panelist for the 2023 edition of the television show Italia's Got Talent. He is currently the most followed user on TikTok.
Khaby Lame's estimated net worth is $16.5 million, as reported by Forbes. This has drastically improved over the past couple of years. Previously it was $5 million in 2022.
Khaby’s primary sources of income are from his social media, and brand endorsements.
With a meteoric rise to fame, Khaby has managed to earn millions of dollars from his social media influence, sponsorships, appearance fees, and merchandise. According to Influencer Marketing Hub, Khaby can potentially acquire anything between $50,461-$84,102 for a sponsored post on any of his social media. Furthermore, as reported by TechieGamers, Khaby charges $50,000 for a sponsored post on TikTok, and it is estimated that he makes $200,000 per month.
A major contributor to his net worth is brand endorsements. He has been roped in by Xbox, Netflix, Amazon Prime, Dream 11, and Juventus F.C as a brand ambassador, or for creating sponsored content as reported by Goal. Lame has also collaborated with Naomi Campbell and Zlatan Ibrahimović, among others. In a first seemingly both TikTok and YouTube have posted Khaby’s videos on their official pages and created personalized hashtags which would imply there is some sort of agreement between the Senagalese and the two most popular social media apps. Apart from these, Lame also earns a good amount of money from TikTok’s creator fund.
Besides this, Khaby also has his own online store, Khabyshop, where he sells his own line of merchandise. TikTok’s initial fame has propelled the Sengalese into global stardom. It is for certain, Khaby’s net worth is only going to grow exponentially as the years go by.
Despite his booming $16.5 million valuation, Khaby remains true to his ‘simple and basic’ type videos and prefers to lead a rather simple life when you factor in the amount of money he makes. Khaby started his TikTok career from a rented house in Italy and is often seen posting pictures of Range Rovers and Mercedes G-Class, though it is not sure whether he owns them or not. Apart from this information, not a lot of information is readily available about this megastar.
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